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Justin Bieber is the new face of Calvin Klein

By Jessica Derschowitz

January 7, 2015 / 1:01 PM EST / CBS News

Justin Bieber is starting 2015 with a new gig: He's the new face (and abs) of Calvin Klein.

The pop star is featured in the brand's Spring 2015 ad campaign, alongside model Lara Stone.

"Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein," Bieber wrote on Instagram, where he posted a few photos from the shoot.

Officially a part of the legacy. Check out @calvinklein for more. #mycalvins. #newfaceofcalvinklein @mertalas

A photo posted by Justin Bieber (@justinbieber) on Jan 1, 2015 at 2:07pm PST

This is just the start of the year #mycalvins #beallyoucanbe #learnfromyourfaults #risetosuccess #dontbeashamedredeem #thebestisyet2come

Fotka zveřejněná uživatelem Justin Bieber (@justinbieber), Led 1, 2015 at 2:18 PST

@mertalas #calvinklein #2015 #mycalvins

Une photo publiée par Justin Bieber (@justinbieber) le Janv. 1, 2015 at 3:22 PST

Good morning

A photo posted by Justin Bieber (@justinbieber) on Jan 1, 2015 at 8:06am PST

Calvin Klein also shared a teaser video for the new ad campaign on their social media pages, showing Bieber playing the drums and cozying up with Stone.

Post by Calvin Klein.

Bieber also stripped down to his undies while on stage with Stone at the Fashion Rocks show back in September. Naturally, those boxer briefs were Calvin Klein ones.

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