Fitbit's newest band, Alta, is totally aimed at fashion
2016 is less than five weeks old, and Fitbit already revealed two new products.
The Fitbit Blaze, a $200 smartwatch focused on fitness tracking and notifications, was the company's first product announcement of the year. Now it's being joined by the Fitbit Alta, a $130 fitness band that's aiming for looks as much as function.
For Fitbit, it's yet another attempt to broaden its product line and maintain its status as the top brand in the wearable space, even as rumors of an updated Apple Watch continue to swirl.
The Alta is low-key. Consider it a revamped cousin of the Fitbit Flex, but with a screen. It can also be a fashion statement as the straps are interchangeable, allowing you to personalize your look with a variety of accessory bands. There are multiple colors to choose from, a leather option and even a metal one. This may be the first Fitbit you actually want to wear when going out at night.
While it doesn't have a heart-rate monitor like on the Charge HR, the Alta does feature a large OLED screen that's capable of showing select notifications from your smartphone. You can view incoming calls, text messages and calendar alerts.
Rather than a basic "stand" or "move" reminder, the Alta encourages you to meet a mini-step goal of 250 steps each hour. If the goal hasn't been reached 10 minutes prior to the top of the hour, the band will remind you with a gently vibration. Fitbit says this is equal to about 2 to 3 minutes of walking, and could help keep your metabolism up and reduce the negative impacts of sitting.
The Alta is also the latest tracker from Fitbit to offer automatic exercise recognition. In addition to both the Fitbit Charge HR and Surge, the band can recognize when you are doing an activity and will automatically record it in the Fitbit app. Activities that can be detected by SmartTrack include elliptical training, outdoor biking, running, walking and general aerobic workouts.
Working out with the Alta
Fitbit invited journalists to a hotel in New York's swanky SoHo neighborhood to try the Alta in a real-world workout environment. During my 25 minute aerobic workout, the Alta correctly and automatically recognized my exercise time (colleague Scott Stein sweated out a test run alongside me and got similar results). It credited estimated calories, too.
The band feels good to wear. It's both flexible and slim. There are also no buttons, which gives the Alta a clean look. The display will turn on when you lift your wrist, as well as if you tap the screen or band, allowing you to browse through the different activity screens.
Detailed information on workouts and activity progress can be found in the Fitbit app (Android, iOS, Windows Phone). Here you can also compete with friends on daily challenges, which is the real advantage of wearing a Fitbit. Fitness tracking is more fun (and motivating) with friends, and you likely know another person who owns a Fitbit.
Battery life is said to last up five days on a single charge. While that would be epic for a smartwatch, in the world of dedicated fitness trackers, it's a bit short -- it's the same as the Fitbit Charge HR, and competitors like the Garmin Vivosmart HR last longer.
Preorders begin
The Fitbit Alta will ultimately replace the Fitbit Charge (the one without heart rate) when it arrives in the US in March, with global availability set for April. The band is available now for preorder for $130.
Additional silicone bands will be available in black, blue, teal and plum for $30. Leather bands in graphite and blush pink are said to be coming soon and will retail for $60, while a stainless steel silver bangle will arrive this summer for $100. The company also plans to release a gold tracker and bangle later this year.
The Fitbit Alta feels good and looks good. Can it be good enough to be a go-to fitness band for everyone? Our time with the band was brief (and the software was an early version), but CNET will have a full review soon.
This article originally appeared on CNET.