"Billy on the Street" takes on "The King"

You may know comedian Billy Eichner from his appearance with Seth Meyers at the Emmy awards.

And if you've if you've watched his show "Billy on the Street," you know what he's all about, conducting wild man-on-the-street interviews and contests.

He shouts and yells. He's loud, he's funny. He's just plain over-the-top.

And now, he's incensed -- over a Burger King commercial he says copied his shtick, reports CBS News correspondent Don Dahler.

They might call it homage, somebody else might call it thievery.

Consider Eichner in the thievery camp:

Eichner thanked his fans:

And that drew McDonald's into the fray:

Elena, is his favorite "Billy on the Street" contestant.

Burger King and the agency behind the ad, Horizon media, both declined a CBS News request for comment.

It's not the first time Burger King has been accused of missing the target with its advertising.

"This is another example of reaching," executive editor of Adweek Tony Case said. "And it's not so much their using someone else's idea, it's just not very creative or entertaining."

And of course Billy Eichner didn't invent the man-on-the-street interview as a comic device.

You can see that everywhere: Jimmy Kimmel, Jay Leno, and of course Triumph, the Insult Comic Dog.