Deep voice gives guys leg up with ladies? What study says

(CBS) Do women dig guys with deep voices? A new study from Scotland seems to answer that provocative question with a resonant yes.

For the study - published online in the journal "Memory & Cognition" - researchers conducted a pair of experiments in which women were shown various objects while hearing the names of the objects spoken by high-pitched and low-pitched voices.

As it turned out, the women were much more likely to recall the objects accurately when they were introduced by deep voices. What's more, the women expressed a strong preference for the low-pitched voices.

Dr. Kevin Allan, a University of Aberdeen neuroscientist who supervised the research, said in a written statement that evolution seems to have shaped women's ability to remember information associated with desirable men. "Good memory for specific encounters with desirable men allows women to compare and evaluate men according to how they might behave in different relationship contexts, for example a long-term committed relationship versus a short-term uncommitted relationship," he said.

But why would dudes with deep voices get the nod from the ladies? Evidence suggests that deep voices are more likely than high-pitched voices to be associated with emotional warmth and other highly desirable traits, according to the researchers.

So what's the advice for guys who sound more like Pee-Wee Herman than Barry White? The statement put it quite simply: "If you want women to remember, speak to them in a low pitch voice."