A Centennial Look At Ford
Ford Motor Company celebrates its 100th birthday this year.
To commemorate the event, noted historian Douglas Brinkley was asked to write a book about the company, which includes a biography of founder Henry Ford. In the early days of automobiles, Ford made them affordable for the average American when he introduced Model T Ford cars.
Brinkley visits The Early Show Tuesday to discuss his history of the company, "Wheels for the World." In addition to the portrait of Henry Ford, the book is a business and social history of the Ford Motor Company from 1903 to 2003.
Brinkley was asked to write "Wheels for the World" by Bill Ford Jr., great-grandson of Henry Ford and the current chairman and CEO of Ford Motor. Brinkley says his new book pulls no punches and documents the good, bad and ugly sides of Henry Ford.
Henry Ford is credited for doing many things, according to Brinkley. Just some of the innovations for which he is credited:
- Creating the $5 workday
- Implementing the moving assembly line
- Inventing, with others, the first automobile (the Model T) that was affordable for the average working American
Brinkley says with the innovations, Henry Ford helped invent the modern age, where America's middle class could afford items that were previously available only to the wealthy.
However, in the biography, Brinkley writes Henry Ford was a contradiction in virtually every term imaginable. He is reported to have recruited blacks and the physically challenged and paid them equal salary as white workers. But, Brinkley says, Henry Ford had a history of being anti-Semitic, used spies in his company and promoted violence to fight unionization.
Read an excerpt from the book:
INTRODUCTION
I think the wheels were in his head," Margaret Ford Ruddiman explained about her big brother Henry's lifelong mania for tinkering. Indeed, from the early days of his youth, the wheels in Henry Ford's head were turning, in his fascination with farm tools and engines, gadgets and machines, and automobiles. And after that, with business, industry, and society; always, in sum, with how the world, and everything in it, works. Some of the flawed notions his mental gears ground out may detract from Ford's legacy as a human being, but even his worst failings cannot lessen the impact of his brightest ideas or of Ford Motor Company, which he founded to express them. Through the company or his own constant activity, the influence of Henry Ford was felt on American history and on human civilization, for good and ill.
The Reverend Samuel S. Marquis, an Episcopalian minister who for many years would head Ford Motor Company's sociological department, wrote of Henry Ford in 1923, "There are in him lights so high and shadows so deep, that I cannot get the whole of him in the proper focus at the same time." W. C. Cowling, the company's sales manager from 1931 to 1937, likewise had trouble penetrating his boss's mercurial temperament. "I think," Cowling explained in reminiscences taped by the Henry Ford Museum and Library in 1951, "Henry Ford's personality was almost ethereal. You might not see him for months, but the spirit of Henry Ford was in that organization always. His personality dominated people whether he said anything or only sat there. He dominated a group because of his personality, not his money, but his personality I can't describe. I think he would have been the same if he'd only had twenty cents."
As I grew up in Perrysburg, Ohio, a suburb of Toledo located on the Maumee River, Henry Ford and his motor company were a part of my life. Every spring, with pronounced regularity, my classmates and I would board a school bus and travel fifty-five miles to the Henry Ford Museum & Greenfield Village for our annual field trip. The collection of buildings in Dearborn is homage to American invention, all of the edifices moved from their original location by Henry Ford. We learned how Thomas Edison invented the lightbulb in his New Jersey laboratory, how George Washington Carver experimented with peanuts in his Alabama institute, and how the Wright brothers transformed their Ohio bicycle shop into an airplane design center. Decades later I still have fond memories of wandering around Greenfield Village, having a try at churning butter, watching a blacksmith make harnesses, and putting around the premises in a chauffeured Model T. Ford's goal was to make history tangible, and so he did. But mostly on these field trips we learned about Henry Ford-the tireless mechanic who put the world on wheels.
The Ford dealership closest to my house growing up was in the town of Maumee, just across the Maumee River from Perrysburg, on a bluff where General William Henry Harrison built a fort during the War of 1812. It was owned by a wonderful man named Will Donaldson, who regaled me with incredible stories about being Henry Ford's chauffeur during the Great Depression. Donaldson, whose father worked for Ford Motor, had graduated from the first high school class sponsored by Henry Ford, held in an old nineteenth-century schoolhouse built in Greenfield Village. Ford, with an eye for young talent, employed Donaldson while still a teenager to drive him around metropolitan Detroit to conduct farm and factory inspections. Together they also drove to Boston, excavated an old fort in Georgia, made soybean burgers for dinner, and rebuilt old Model Ts that had been scrapped in a junkyard. Donaldson once showed me the special pass he had granting access to any Ford Motor facility at any time. Captivated by his tales, I did a school paper on the unique relationship he fostered with Henry Ford: it was, essentially, my first oral history project.
During those class trips and casual talks with Will Donaldson, the stranger sides of Henry Ford's multifaceted personality naturally escaped my purview. Ford was, to my uninformed mind, the father of the automobile, a tinkerer extraordinaire in the tradition of Benjamin Franklin and Thomas Edison. In fact, Scotch-taped to my bedroom wall, next to autographed pictures of Detroit Tiger All-Stars Mickey Lolich and Al Kaline, was a Norman Rockwell illustration of the young Henry Ford sitting with his father on a Dearborn workbench, taking machines apart and reassembling them. Purchased at a Greenfield Village gift shop, this poster, titled "The Boy Who Put the World on Wheels," had been commissioned by Ford Motor Company in 1953 to help commemorate the company's fiftieth anniversary (it also appeared in Life magazine). Eventually, as I entered high school, the Rockwell picture came down, replaced by rock 'n' roll posters of the Allman Brothers and the Grateful Dead, but I did occasionally flip through a book called Quotations from the Unusual Henry Ford. Rereading it twenty-five years later, I found two quotes I had underlined in green felt pen. One read: "I refuse to recognize that there are impossibilities. I cannot discover that anyone knows enough about anything on this earth definitely to say what is and what is not possible." Another one, starred, offered this counsel: "Life, as I see it, is not a location, but a journey. Even the man who feels himself 'settled' is not settled-he is probably sagging back. Everything is in flux, and was meant to be. Life flows. We may live at the same number of the street, but it is never the same man who lives there."
It's not hard to fathom why such cracker-barrel wisdom would appeal to a high schooler. I, like many others, responded to Henry Ford's unfettered optimism. After graduation in the summer of 1978, I abandoned the security of Perrysburg for the Haverfield Hall dormitory at Ohio State University. And my own set of "wheels" became my rolling address, a used, gold 1970 LTD four-door hardtop. From 1960 to 1970, Ford Motor Company had manufactured over 411 different body-styles-the reliable LTD, sadly, ranked as one of the least exciting to a teenager. Yet, brainwashed, perhaps, by those field trips to Dearborn, I was proud to drive a Ford. That car, which bounced like a boat on water, was an extension of myself, my personal sanctuary, my trusty friend, which could take me wherever I wanted to go. Known simply as "the LTD," it remains a part of my college years as surely as Ohio State-Michigan football games, Halloween Harvest balls, and buckets of beer at the Varsity Club just off High Street.
From Wheels for the World: Henry Ford, His Company, and a Century of Progress by Douglas Brinkley, Copyright © 2003 Douglas Brinkley, published by Viking Press, a member of Penguin Group (USA) Inc., all rights reserved, reprinted with permission from the publisher.