How are holiday shopping sale numbers forecasted?

Name: How are holiday shopping sale numbers forecasted?
Uploaded: 2024-10-17T22:23:00-0500
Duration: 2 min 40 s
Description: Attention shoppers, holiday spending could break an all-time record this year. The National Retail Federation predicts that sales could hit a whopping $989 billion this season. We get these outlooks every year. How do they forecast holiday shopping? Good Question. Kirsten Mitchell tracked down the formula.

Attention shoppers, holiday spending could break an all-time record this year. The National Retail Federation predicts that sales could hit a whopping $989 billion this season. We get these outlooks every year. How do they forecast holiday shopping? Good Question. Kirsten Mitchell tracked down the formula.