Target Unveils Body-Positive Swimsuit Campaign
MINNEAPOLIS (WCCO) -- Target's new swimsuit campaign is making a splash.
The company launched "Target Swim" to celebrate what it calls positive body images.
The ads are not digitally altered, and include plus-size models, some of whom are professional dancers and athletes.
The Minneapolis-based retailer says the goal of the campaign is to "keep it real" and celebrate "every body under the sun."
