VOLKSWAGEN: The automaker's trademark whimsy permeates an ad in which a Darth Vader-costumed boy tries using The Force on household objects and his father's Passat. (Photo credit: VW.COM)
Jillian Michaels and Danica Patrick
GODADDY.COM: Promotes the .co alternative to the .com Web domain in an ad that shows celebrity fitness trainer Jillian Michaels and racecar driver Danica Patrick seemingly naked and directs viewers to its Web site to see the ending. (Photo credit by Frederick M. Brown/Getty Images)
Kim Kardashian
SKECHERS: Kim Kardashian "will break someone's heart," the shoe maker says, in an ad for Skechers toning shoes near the two-minute warning. (Photo by Michael Buckner/Getty Images)
etradebabies
E-TRADE: The online investing site brings back the popular talking babies it introduced in 2008 in a third-quarter ad. (Photo credit: etrade.com)
Eminem
CAREERBUILDER.COM CHIMPANZEE SUPER BOWL ADS
CAREERBUILDER.COM: The mocking office chimps that show why viewers might want to look for a new job return in a third-quarter ad. (Photo Credit: AP)
Roseanne Barr and Richard Lewis
SNICKERS: Comedians Roseanne Barr and Richard Lewis star in a second-quarter ad. It's an encore to last year's hit commercial that saw Betty White take a vicious tackle on a football field. (Photo credit: (Photo credits by Andrew H. Walker/Getty Images and Noah Graham/NBAE via Getty Images)
Stella Artois
ANHEUSER-BUSCH: The brewer will promote an imported brand, Stella Artois, for the first time on the Super Bowl. That ad stars actor Oscar-winning actor Adrien Brody as a 1960s jazz club singer. (If you're looking forward to Bud Light's legendary humor, it has three commercials coming, too, which it has teased on Facebook.) (Photo by Alberto E. Rodriguez/Getty Images for AFI)
Audi Kick Off Super Bowl 2011 At The Audi Forum Dallas
AUDI: One of at least nine automakers advertising during the Super Bowl, Audi's ad during the first break after kickoff is targeted at younger buyers. It shows people escaping from a posh prison to illustrate the difference between "old luxury" and Audi. (Photo by Michael Buckner/Getty Images for Audi)
