Watch CBS News

CBS4 Goes Behind The Scenes Of 'Super Bowl Greatest Commercials 2020' Interactive Special

MIAMI (CBSMiami) - Do you have a favorite Super Bowl commercial?  CBS wants to know.

SUPER BOWL GREATEST COMMERCIALS 2020, which airs Wednesday night, is an interactive countdown special where viewers vote LIVE for the most hilarious and most heartfelt Super Bowl commercials.

CBS4's Lisa Petrillo was behind the scenes at Hard Rock Stadium at the taping of the special, which is now in its 19th year.

Super Bowl Greatest Commercials
CBS4's Lisa Petrillo talks to former NFL superstar Boomer Esiason and actress Daniela Ruah during the taping of Super Bowl Greatest Commercials 2020 which airs Wednesday Jan. 29th at 8:00 p.m. on CBS4. (CBS4)

"The stadium really is all set and our set is only as good as how magnificent the stadium is. We come here this year at the Hard Rock Stadium. It's so fantastic and I think it will be a great backdrop for the show. I know it will be a great backdrop," explained executive producer, Bob Horowitz.

CBS sportscaster for "The NFL Today" and former NFL superstar Boomer Esiason hosts again, alongside actress and NCIS star Daniela Ruah.

IMG_1983b
SUPER BOWL GREATEST COMMERCIALS 2020, an interactive countdown special where viewers will be able to vote LIVE for the most hilarious and most heartfelt Super Bowl commercial, will be hosted by Boomer Esiason (pictured left), analyst for CBS Sports' NFL pregame show THE NFL TODAY, and Daniela Ruah (pictured right), star of CBS' NCIS: LOS ANGELES, and originate from the Hard Rock Stadium in Miami, home of "Super Bowl LIV." Photo: Robert Horowitz/CBS ©2020 CBS Broadcasting Inc. All Rights Reserved.

"When I come back to this stadium I had the shivers because we lost Super Bowl XXIII here.  Stephen Ross, the owner of the Dolphins did an amazing job refurbishing this stadium. This place is amazing now," Esiason said.

The show highlights five hilarious and five heartfelt commercials vying for the top commercial spot.

"It's also the funniest and the greatest together,  I'm kind of a heartfelt guy," said Esiason.

Super Bowl Greatest Commercials_6
Super Bowl Greatest Commercials 2020, hosted by former NFL superstar Boomer Esiason and actress Daniela Ruah, was taped at Hard Rock Stadium and airs Wednesday Jan. 29th at 8:00 p.m. on CBS4. (CBS4)

"I'm kind of a funny girl," said Ruah.  "Yeah she thinks she's funny, but I know I'm emotional, and she knows this I've cried before on this show hopefully that's not going to be the case here," said Esiason.

Ruah said she thinks many people love to watch the commercials because they have become so sophisticated these days.

"I think more of them have taken a skill set from movie making. So they are telling a story in 30 seconds or 1 minute, and you have a plot that somebody or someone is going to relate to," she said.

One commercial in Boomer's "heartfelt" category, is a Budweiser Clydesdale commercial where a young man is reunited at a parade with the colt he raised from birth.

One of Daniela's favorites falls under the "hilarious" category and is about a goat who terrorizes his owner in order to get more Doritos.

Super Bowl Greatest Commercials_3
Super Bowl Greatest Commercials 2020 was taped at Hard Rock Stadium and airs Wednesday Jan. 29th at 8:00 p.m. on CBS4. (CBS4)

Fans can vote live during the show.

"You can go to Twitter and live vote and Cedric the Entertainer is going to be tabulating the votes as we are unveiling these different commercials.  We want the American public to tell us what's the best commercials and frankly so does the advertisers," Esiason said.

Click here to watch the commercials now and vote for your favorites in both of the Hilarious and Heartfelt categories.

The special will also feature the exclusive premiere of one of the biggest spots of this year's Super Bowl for Hyundai, starring Chris Evans, John Krasinski, Rachel Dratch and "Big Papi" David Ortiz, and also go behind the scenes of the Boston-themed commercial.

In addition, Kevin Frazier, co-host of Entertainment Tonight, will be joined in Miami Beach by special guests to report on the latest Super Bowl week buzz.

SUPER BOWL GREATEST COMMERCIALS 2020 airs Wednesday night Jan. 29th at 8:00 p.m. on CBS4.

View CBS News In
CBS News App Open
Chrome Safari Continue
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.