Dunkin' May Drop 'Donuts' From Name
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NEW YORK (CBSMiami/AP) — When you think donuts what's the first name to pop into your mind?
If you're like most people, it's Dunkin' Donuts.
Well now, Dunkin' is thinking about dumping "Donuts" from its name.
A new location of the chain in Pasadena, California, will be simply called Dunkin', a move that parent company Dunkin' Brands Inc. calls a test.
The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.
Dunkin' Donuts said it won't make a decision on whether it will change its name until late next year when it expects to start redesigning stores.
(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)
