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9 businesses President Trump has helped -- and hurt

Donald Trump and businesses 01:39

Donald Trump ran on a campaign that emphasized his skills as a businessman, vowing he would "make America great again" partly by reviving manufacturing jobs and cutting taxes.

President Trump has yet to deliver on either of those promises, as his administration has become embroiled in contentious hearings for his cabinet picks, a scandal over a top security adviser and stumbling blocks over his vow to "repeal and replace" Obamacare. To be sure, the administration is in its early days, and some policy experts believe his pro-business policies could materialize later this year.

That doesn't mean Mr. Trump hasn't had an impact on business in his first month on the job. Some industries have been significantly affected by the president's executive orders and his penchant for tweeting his complaints to the public. In some cases, industries that Mr. Trump has sought to punish have enjoyed large gains, thanks to a growing and vocal group of voters who want to demonstrate opposition to his policies and views.

As for the wider business community, including infrastructure and manufacturing concerns, it's likely they'll have to wait longer to enjoy the fruits of Mr. Trump's policies.

"Patience will be a virtue for businesses," wrote Oxford Economics' Gregory Daco in a report on Mr. Trump's economic progress since his January inauguration. "Turning campaign promises into law is quite difficult and extremely time consuming, even with a Republican majority in Congress."

Read on to learn about nine businesses that are already experiencing "bigly" boosts and busts, thanks to Mr. Trump's policies and views.

Helping: The New York Times

The motorcade of U.S. President-elect Donald Trump makes its way past the New York Times building after a meeting in New York U.S., November 22, 2016. Shannon Stapleton/Reuters

The newspaper of record is a frequent punching bag of Mr. Trump's, who has complained about The New York Times' coverage ("total fiction concerning me") and claimed its business is failing ("dwindling subscribers and readers").

Mr. Trump's complaints may have had an unintended impact: New York Times CEO Mark Thompson reported on Feb. 15 that the newspaper is enjoying "spectacular audiences" and record new subscriptions. Since the inauguration, New York Times (NYT) stock price has gained 17 percent, outpacing the S&P 500's 3 percent gain.

"We added 276,000 net new digital subscriptions to our news product," Thompson said on a conference call to discuss the company's fourth-quarter results. "For comparison, that's more net new subscriptions in one quarter than we added in the whole of 2013 and 2014 combined."

Of course, the boost can't be entirely ascribed to Mr. Trump, since the newspaper has broken numerous stories about the administration, which has helped attract readers. Still, some people responded to Mr. Trump's anger toward the newspaper by whipping out their credit cards and buying a subscription.

Helping: Vanity Fair

People look at Vanity Fair magazine's 2010 World Cup soccer players photo shoot in Los Angeles, May 12, 2010. Lucy Nicholson/Reuters

The magazine's tangle with Mr. Trump started with its well-crafted restaurant review of the Trump Grill, whose headline proclaimed it "could be the worst restaurant in America." The review detailed decor that it described as resembling the inventory of middle-brow retailer HomeGoods and a menu that "seems like a cheap version of the rich." The reviewer complained the food tasted like "rich-man slop."

The president didn't take well to the criticism. On Twitter, he groused about Vanity Fair's "really poor numbers of subscribers" and its editor, Graydon Carter, calling him a "no talent."

After Mr. Trump's Twitter vent, Vanity Fair enjoyed an immediate surge in subscribers, reporting that it had gained more new customers in a single day ever.

Helping: Saturday Night Live

Alec Baldwin as President-elect Donald Trump on "Saturday Night Live." NBC/Broadway Video

Like newspapers and magazines, TV shows have suffered a gradual erosion in their consumer base, thanks to the internet and other newer media forms. Yet the veteran comedy show "Saturday Night Live" is enjoying a newfound revival in its audiences, thanks largely to actor Alec Baldwin's spoof of Mr. Trump and Melissa McCarthy's satire of White House spokesman Sean Spicer.

NBC Universal said original broadcasts of "Saturday Night live" are enjoying a 19 percent increase in viewers between 18 to 49, while total viewers have increased 22 percent to 10.6 million. The show is having its most-watched season in 22 years, or the best since the 1994-95 season, the company said in a ratings press release.

Shares of Comcast (CMCSA), which owns NBC Universal, have jumped almost 24 percent since the election, compared with a 10 percent gain for the S&P 500 index.

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CBS MoneyWatch/Irina Ivanova

Helping: Immigration attorneys

Protesters demonstrate against President Trump's immigration ban at Portland International Airport in Portland Ore., on January 29, 2017. Sipa USA via AP

While Mr. Trump's tax plan is far from a reality, he has made an impact in one area: immigration. His order to hire thousands of additional border patrol agents and U.S. Immigrations and Customs Enforcement personnels has led to arrests of illegal immigrants, as well as concerns and fears among those living and working in the U.S. legally.

That's making immigration attorneys busier than ever. One immigration law firm told CBS MoneyWatch that it had seen phone calls at least double or triple since December, as both existing clients and new customers sought advice.

"Trump has promised to secure employment for more workers, and he's done a good job securing work for lawyers," one immigration attorney told CBS.

Helping: For-profit prison companies

In this Jan. 20, 2016 file photo, an unmarked police truck patrols the outside of a detention center in Eloy, Arizona. AP Photo/Ricardo Arduengo, File

Private prison operators such as CoreCivic (CXW) and Geo Group (GEO) are set to profit from Mr. Trump's immigration orders. Investors have pushed up the share prices of both since the election, with CoreCivic's shares more than doubling over that period.

In a Feb. 9 conference call, CoreCivic CEO Damon Hininger said Mr. Trump's policy will fuel demand for the company's detention centers. One analyst told CBS MoneyWatch CoreCivic could generate as much as $125 million in profits before taxes and other costs, thanks to new demand for its currently unoccupied prison and detention center beds.

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CBS MoneyWatch/Irina Ivanova

Hurting: Ivanka Trump's brand

Ivanka Trump tweeted a picture on Monday showing her sitting in the president's chair. @ivankatrump

Ivanka Trump, one of the president's daughters, had built a successful fashion line that leveraged her family name with her carefully created image as an ambitious, glamorous woman. So far, though, her father's presidency appears to be hurting the brand rather than helping it.

A boycott called #GrabYourWallet has focused on Ivanka Trump's brand, with its supporters arguing she piggybacked on her father's campaign to sell her clothing and shoe lines. So far, the boycott has scored a few notable wins, including Nordstrom's (JWN) decision to drop the line. It appears to be making a deep impact: Ivanka Trump's online product sales slumped by 26 percent in January 2017 from a year earlier, Slice Intelligence found.

Mr. Trump has railed against Nordstrom, saying in a tweet that it had treated his daughter "so unfairly." While his disgust may convince some supporters to buy some of her products in the near term, that effect is unlikely to stick, a brand expert told CBS MoneyWatch.

"There's a good chunk of her audience that runs counter to her dad's politics," said Eric Schiffer of Reputation Management Consultants.

Hurting: Under Armour

In this December 5, 2016, file photo, Under Armour CEO Kevin Plank speaks on stage during an Under Armour event at Major League Baseball's winter meetings in Oxon Hill, Maryland. Alex Brandon, AP

Under Armour (UAA) was once a darling, but the clothing line is now suffering from a post-Trump hangover.

After CEO Kevin Plank said Mr. Trump was a "real asset" to America, some of its own celebrity endorsers spoke out against Under Armour company. That partially prompted Susquehanna International Group analyst Sam Poser to downgrade the stock.

Plank's positive comments about the president make it "nearly impossible to effectively build a cool urban lifestyle brand in the foreseeable future," Poser wrote, according to Bloomberg News.

To be sure, Under Armour is also suffering from a number of other issues, such as slowing growth and disappointing earnings.

The stock has plunged more than 25 percent since Mr. Trump's inauguration.

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CBS MoneyWatch/Irina Ivanova

Hurting: Twitter

Google Finance/CBS MoneyWatch

Mr. Trump's favorite megaphone is the social-media network Twitter (TWTR). So how is the presidential favor affecting the company?

So far, it's not helping Twitter exceed expectations. It missed analysts' forecasts for fourth-quarter revenue, sending its stock downward. While CFO Anthony Noto praised Mr. Trump's embrace of Twitter as broadening "awareness of how the platform can be used," that could also be a negative for the social-media network.

Twitter has been criticized as failing to rein in trolls and abusive language, and since Mr. Trump relies on his tweets to complain about everything from unflattering news coverage to companies like Macy's (M) -- "very disloyal" -- he may reinforce that image rather than helping convince people to try the service.

Since the inauguration, Twitter shares have declined about 1 percent, compared with the S&P 500's 3 percent gain. Twitter's decline since the election stands at 10 percent.

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Hurting: Travel and tourism

Getty Images/iStockphoto

President Trump's executive order that barred nationals from seven mostly Muslim nations has been criticized as unconstitutional and badly managed.

Its impact may have spread farther than Mr. Trump intended. Because of the uncertainty stemming from the ban -- including who would be affected and which visas were considered valid -- it has put a pall on travel and tourism to the U.S.

Air travel bookings to the U.S. declined 6.5 percent during the week the ban was in place. Flight search company Hopper found that demand for flights to the U.S. has declined 17 percent since the inauguration. Demand was at its lowest on the Saturday after Mr. Trump signed the executive order, which has been put on hold by a federal appeals court (the administration said on Thursday afternoon it plans to issue shortly a new order that aims to avoid the problems with the initial directive).

"Demand has recovered slightly since then, but it's still significantly below expected levels," said Hopper chief data scientist Patrick Surry.

The one exception: Russia. Flight searches from Russia to the U.S. have jumped 88 percent since Mr. Trump was sworn in, Hopper found.

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