Frito-Lay® introduces Cracker Jill™ to support, celebrate women in sports
Tapping into the brand's rich history with America's favorite pastime, Cracker Jill™ comes to life through five different representations on a series of special-edition bags, which will be available at the start of this year's baseball season in professional ballparks across the country and through a donation of $5 or more to the Women's Sports Foundation.