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Legendary Hair Stylist Vidal Sassoon Dead At 84

BEL AIR (CBS) — Legendary hair stylist Vidal Sassoon died Wednesday morning in his Bel Air home at the age of 84.

KNX 1070's Claudia Peschiutta reports LAPD Commander Andrew Smith said police were dispatched to Sassoon's home in the 1500 block of Mulholland Drive around 10:30 a.m.

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"When they got there, they were met by family members who confirmed that Mr. Sassoon had passed away of natural causes," said Smith.

Sassoon is credited with creating the famous "bob" haircut and promoted the "wash and wear" philosophy for women's hair styling.

In June of last year, news broke that he had been diagnosed with leukemia in 2009. His official cause of death is unknown.

Sassoon was born on Jan. 17, 1928 in London. He is survived by his fourth wife Rhonda C. Sassoon and four children from another marriage.

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"When I first came into hair, women were coming in and you'd place a hat on their hair and you'd dress their hair around it," Sassoon told the Los Angeles Times in a 1999 interview. "We learned to put discipline in the haircuts by using actual geometry, actual architectural shapes and bone structure. The cut had to be perfect and layered beautifully, so that when a woman shook it, it just fell back in."

After expanding throughout England, he brought his growing empire to the United States in the 1970s, and his line of hair and styling products surged thanks in part to their catchy slogan, "If you don't look good, we don't look good."

He later created a foundation dedicated to various charitable causes.

There was no immediate word on funeral arrangements.

(©2012 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)

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