Kobe Bryant: New Face Of Turkish Airlines
(CBS)-- Turkish Airlines has signed Los Angeles Lakers guard Kobe Bryant as its "global brand ambassador" for the next two years, the company said in a press release today.
Bryant will begin appearing in Turkish Airlines advertisements in the U.S. and Middle East early next year.
It's a two-year deal that will involve Bryant starring in a promotional film that will be aired on international television channels and in movie theatres in more than 80 countries next year.
The company will also use Bryant in digital, print and billboard advertising.
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