Coronavirus May Be Affecting Sales Of Corona Beer
(CNN) -- A survey released this week shows that the Corona brand is suffering from negative buzz.
In another survey conducted by YouGov, the firm found consumers' intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona's buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.
Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
Constellation Brands, which brews several variations of the popular lager, said in a statement that its customers "understand there is no link between the virus and our business."
"Sales of Corona remain very strong and we appreciate the continued support from our fans," Constellation Brands spokesperson Stephanie McGuane told CNN Business. "Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment."
The spread of the coronavirus couldn't have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase "coming ashore soon."
Replies to the tweet say the ad is in "poor taste" and that the brand should "lay low for a few weeks."
Online searches for "corona beer virus" spiked in early February, but have since declined.
Constellation Brands' stock dropped 8% on Thursday, although the entire stock market has fallen sharply as fear grows about the spread of coronavirus. The number of cases have climbed to 83,577 globally Friday. Nearly 3,000 people have died from the virus.
The-CNN-Wire
™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.