Essentials

What time does Amazon Prime Day 2023 end? Schedule details to know as the deals wind down

By Jennifer Martin, Kaylyn McKenna

Edited By Lily Rose

July 12, 2023 / 10:23 AM EDT / Essentials

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Amazon Prime Day 2023 is in its second day, and the savings are bigger than ever. If you're not familiar with Amazon Prime Day, it's one of the biggest shopping events of the year. Alongside Black Friday, it's the best opportunity to score doorbuster savings on major electronics, home goods and just about everything else.

Prime Day features limited-time, limited-quantity deals (called Lightning Deals) on a wide variety of clothing, bedding, laptops, headphones, Amazon-branded gear and more. You'll also find spotlight deals on big-name merchandise that will last throughout the two-day shopping event.

You'll need to be an Amazon Prime member to score the best deals. If you sign up now, you can take full advantage of the great savings during the Amazon Prime Day 2023 sales event. But hurry -- Prime Day ends today!

Amazon Prime, $15 a month

Don't miss out on these offers from Amazon -- they won't be here for long. Keep reading to find out when the Amazon Prime Day sale ends and how to score the best deals before they're gone.

What time does Amazon Prime Day 2023 end?

Amazon Prime Day 2023 began at midnight on July 11 and will end at 11:59 p.m. PDT on July 12. Though some deals will likely remain after the official end time. If you're shopping Amazon's lightning deals, be aware that those short-term, limited quantity deals will likely end before the full sale does.

Is Prime Day once a year?

Amazon Prime Day has historically been an annual sale that comes once per year in late June or mid-July. Though Amazon did change things up and host a second Prime Day sale in October of last year. There is currently no news on whether there will be a second 2023 Prime Day sale, so your best bet is to take advantage of the current deals rather than holding out for another Prime Day.

Best things to buy on Prime Day

Amazon Prime Day 2023 has officially kicked off. Here are the top deals that you can take advantage of right now.

Apple Watch Series 8 GPS: $280 and up with Prime

Apple Watch Series 8, the latest addition to the Apple Watch lineup, features the new S8 chip for improved performance. It also includes an always-on display and new watch face options. The Apple Watch 8 will has a larger battery than previous models: Battery life can be extended to 36 hours when in low-power mode. The Apple Watch 8 features a durable design and is swim-proof, dust-proof and crack-resistant.

The Apple Watch 8 has a number of health-tracking features, including an optical heart sensor, electrical heart sensor for ECG, blood oxygen sensor and a new body temperature sensor.

The Apple Watch 8 is available in 41mm and 45mm sizing options. Shoppers can choose between stainless steel or aluminum casing and several different colors.

Apple Watch 8 GPS (41mm), $280 with Prime (reduced from $399)

$280 at Amazon

Apple Watch Series 8 GPS (45mm), $310 wtih Prime (regularly $429)

$310 at Amazon

Microsoft 365 Personal (Office) + $10 Amazon gift card

Here's a special deal to get a free Amazon gift card: right now you can get a 12-month subscription to Microsoft 365 Personal (which includes the Microsoft Office suite) for $50, and you'll get the gift card from Amazon for free. This is a great Prime Day deal, and you'll be able to access programs like Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook and Microsoft OneDrive.

Purchase a Microsoft 365 Personal 12-month subscription and get a $10 Amazon gift card, $50 (reduced from $80)

$50 at Amazon

Free money with gift cards from top brands

Surfside, Florida, Miami, Publix grocery store, gift cards display rack, Olive Garden, Grubhub, Instacart, Doordash — Getty Images

Amazon's gift card deals are here. And we can't believe how good some of these are. Save $10 on Grub Hub, Fandango, Bath & Body Works, Chipotle or Regal $50 gift cards, or save $10.50 on gift cards for Panera Bread, Cinemark and Old Navy if you spend $50. If you get a $100 gift card for Door Dash, you'll get a $20 bounce back credit.

Plus, there are many more gift card lightning deals for Spafinder, Petco, Gap and White Castle right now. Just go to the link below to see the incredible gift card offers available now for Prime Day.

Amazon gift card deals: Buy gift cards from top brands and get free credits

See the gift card offers now

Reload $100 on a gift card, get $12 free

Once you've purchased that gift card, why not earn yet another $12 credit? Reload any Amazon gift card with $100 or more in a single transaction and you'll get $12 credited to the card for free.

Note that this reload offer only works once, and is limited to Amazon Prime members. The $12 award will appear in your account within three days. See the site for more details and eligibility.

Amazon gift card promo offer: reload $100, get $12 for free

Get this deal now

Apple AirTags: $88

These tiny trackers send out a Bluetooth signal that can be anonymously detected by nearby devices. Even if your own phone isn't handy, you (and only you) can locate these trackers on an Apple "Find My" map. If your iPhone is handy, it can lead you straight to the tagged item via the phone's "Precision Finding" feature (found on the Apple iPhone 11 and newer models). Apple AirTags are water-resistant and designed to last for up to one year on a standard, replaceable battery. Right now, you can score a rare deal on a 4-pack of AirTags during Prime Day.

Apple AirTag 4-pack, $88 (reduced from $99)

$88 at Amazon

Apple AirPods with MagSafe case (3rd generation): $140 with Prime

The latest generation of Apple AirPods are a nice upgrade over the second-generation model. They support 3D spatial audio with dynamic head tracking. You get more listening time, too -- up to 30 hours with the included MagSafe charging case. You'll save $40 on them when you buy at Amazon as an Amazon Prime member.

Apple AirPods (3rd generation), $140 with Prime (reduced from $179)

$140 at Amazon

Amazon Fire HD 8: $55 with Prime

The new Fire HD 8 tablet (2022) offers 30% faster performance over the prior model, the Amazon Fire 7. The tablet features a lightweight yet durable design with an 8-inch HD screen. It also provides enhanced battery life with 13 hours of watch time on a single charge.

Like all Amazon Fire products, you have a choice between ad-supported and ad-free models. The ad-supported models are less expensive, and feature advertisements on the tablet's lock screen. The ad-free models don't have these lock screen ads -- a better choice for those who are gift shopping.

The Amazon Fire HD 8 is available in black, denim and rose colors.

Amazon Fire HD 8 (ad-supported, 32 GB), $55 with Prime (reduced from $100)

$55 at Amazon

Amazon Fire HD 8 (ad-free, 32 GB), $70 (reduced from $115)

$70 at Amazon

Ninja Foodi NeverStick premium 12-piece cookware set: $309

If you need to update your kitchen cookware, consider this top-rated, 12-piece set from Ninja. It features a mix of frying pans, saucepans, sauté pans and pots in different sizes. All of the pots and pans included in the Ninja 12-Piece cookware set are non-stick, oven-safe and have a scratch-resistant coating.

This set also makes a great wedding gift, housewarming gift or starter set for a new apartment.

Ninja Foodi NeverStick premium 12-piece cookware set, $309 (reduced from $400)

$309 at Amazon

Amazon Fire TV Stick with Alexa Voice Remote: $17

The third-generation Amazon Fire TV Stick is 50% more powerful than the previous generation for ultra-fast streaming in Full HD. This device can be used to stream more than 1 million movies and TV episodes from popular streaming services such as Netflix, Prime Video, Disney+, Peacock, Paramount+ and more.

The Alexa Voice Remote makes it easy to launch shows or adjust settings without picking up the remote. It's rated 4.7 stars.

Amazon Fire TV Stick with Alexa Voice Remote, $17 with Prime (reduced from $40)

$17 at Amazon

Get Kindle Unlimited free for three months

Not only are there plenty of Prime Day deals on Kindle e-readers available, but you can also score three months of Kindle Unlimited for free. With Kindle Unlimited, you can gain access to unlimited e-books and audio books from the Kindle Unlimited library . You can take advantage of this deal now. Once your three free months are over, your subscription will renew at $12 per month unless you cancel it.

Subscribe to Kindle Unlimited for free for three months

Subscribe to Kindle Unlimited

Samsung Galaxy Watch 5: $160 with Prime

The Samsung Galaxy Watch 5 is an upgrade from the popular Samsung Galaxy Watch 4. It features 10W smart-charging capabilities, a notable upgrade from the slower 5W charging offered by the prior model. It also offers an advanced workout algorithm and sleep tracking technology.

The Galaxy Watch 5 features an advanced bioactive sensor that collects more accurate data. This data can be managed and tracked in the Samsung Health app.

This is the first time that Samsung is offering its sapphire glass on its non-premium smartwatch options. (Sapphire glass isn't actually glass. It is a ceramic that mimics the transparency of glass and offers more durability.)

Like prior Galaxy Watch models, the Galaxy Watch 5 is available in 40mm and 44mm display sizes. It is also available in five colors.

Samsung Galaxy Watch 5, $160 with Prime (reduced from $270)

$160 at Amazon

Samsung 'The Frame' QLED smart 4K TV: $538 and up

Samsung via Amazon

Samsung's "The Frame" is one of the hottest TVs of 2023 -- it's wildly popular with CBS Essentials readers. This TV can transform into a piece of art when you're not streaming your favorite TV shows. "The Frame" smart TV has a built-in motion sensor that displays your favorite pieces of art in 4K resolution whenever you enter the room.

This QLED TV produces 100 percent color volume in the DCI-P3 color space (that's the format for most cinema screens and HDR movies for television). That means colors on this TV will be vivid and true-to-life.

Buy Samsung's "The Frame"

Echo Dot: $23 with Prime

The latest model of the Amazon Echo Dot delivers double the bass of the previous generation. It also has a temperature sensor, new gesture controls and an updated display.

The Echo Dot also comes with Amazon Eero, the company's mesh Wi-Fi system, built-in. This means that your Echo Dots can also be used as a Wi-Fi extenders to enhance the network coverage in your home. It also operates as a portable smart speaker. Get the latest model of the Echo Dot now for 54% with Amazon Prime.

Amazon Echo Dot, $23 with Prime (reduced from $50)

$23 at Amazon

You can also save on the Echo Dot with Clock if you want your speaker to double as a clock.

Amazon Echo Dot With Clock, $30 with Prime (reduced from $60)

$30 at Amazon

Samsung Jet Bot AI+ robot vacuum with object recognition: $664

The Samsung Jet Bot AI+ robot vacuum has a bunch of cool features, including 30 watts of adjustable suction, 3D object recognition with AI and powerful LiDAR navigation. This robot vacuum can recognize what objects to avoid, so you won't have to deal with it constantly crashing into the couch or a pile of laundry on the floor. Have a very specific clean in mind? Mapping can be controlled via your phone.

You can even watch your robot vacuum operate no matter where you are, using Samsung's SmartThings App. The Jet Bot AI+ comes with a front camera that can live stream in real time. It boasts its own no-touch "Clean Station" that will empty your dustbin using Samsung's Air Pulse technology. The vacuum's 0.2 liter dustbin is fully washable.

Jet Bot AI+ robot vacuum with object recognition, $664 with Prime (reduced from $1,299)

$664 at Amazon

Keurig K-Express: $50

Calling all coffee lovers -- Amazon has a hot deal for you this morning. The retailer just discounted the Keurig K-Express coffee brewer as part of it's huge Amazon Prime Day sale.

The Keurig K-Express is compatible with K-Cup coffee pods for single serve brewing. It holds a 36-ounce water reservoir, so you won't need to refill in between each cup.

This Keurig coffee maker measures just 6.5-inches wide, making this an excellent space-saving option. This ultra-compact coffee maker is perfect for small apartment kitchens, home offices or dorm rooms.

Keurig K-Express single serve coffee brewer, $50 with Prime (reduced from $80)

$50 at Amazon

Rockland Fashion expandable softside upright luggage set: $40

Amazon slashed the price of this top-rated luggage set by 58% for Prime Day. This Rockland Fashion expandable softside upright luggage set includes a tote bag and a carry-on for just $40. The set features a 4.4-star rating with almost 60,000 reviews on Amazon.

At only $40, this is quite a steal. But hurry, Amazon's top luggage deals have been selling out quickly lately.

Rockland Fashion expandable softside upright luggage set, $40 (reduced from $95)

$40 at Amazon

Save on Prime Video and Amazon Music content

Looking for something new to watch? Explore Prime Video's selection of on-sale movies and TV shows available to rent or buy at up to 50% off. Amazon Prime members can also subscribe to AMC+ and Paramount+ for 50% off for two months if they are not already subscribed. Plus, Prime members can score an Amazon Music Unlimited and MGM+ bundle for 99 cents per month for three months.

Shop Prime Video deals

Save on Prime Video

The best Amazon Prime Day 2023 deals to shop now

Amazon Prime Day is an annual two-day sales event that is running now through July 12, 2023. The e-commerce giant puts tons of top-selling products on sale exclusively for Amazon Prime subscribers. Prime Day is an excellent opportunity for shoppers to score brand-name tech (including cell phones, laptops and computers, tablets and TVs) , kitchen appliances, home goods, furniture, clothing, tools, toys, beauty products, and more at Black Friday-like prices. There are even Prime Day deals on gift cards.

Other retailers are running competing Amazon Prime Day sales. Walmart, for example, has announced it will be holding its Walmart Plus Week sale that started on Monday, July 10.

Check out these Amazon Prime Day deals on top brands for you and your family. And be sure to check out even more great Prime Day deals to shop, handpicked by our friends at ETOnline, CBS Sports Essentials and ComicBook.com.

See all deals at Amazon now

Amazon Prime Day tech deals

Amazon Prime Day kitchen deals

Amazon Prime Day home deals

Amazon Prime Day luggage deals

Amazon Prime Day deals at other retailers

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Jennifer Martin

Jennifer Martin is an expert on streaming and deals for CBS Essentials. She has a soft spot for foodie culture, beauty and wellness products and all things pop culture. Jennifer lives in Richmond, VA with her family of five, plus a cat, a dog and a frog.