Essentials

Halsey's new makeup brand af94 launches at Walmart today: Our top picks

By Kaylyn McKenna

July 25, 2022 / 4:10 PM EDT / Essentials

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Singer Halsey has introduced a new affordable makeup line at Walmart today. Called af94, the line is filled with products designed to sell for less than $10 each.

Here are our top picks from the af94 makeup line, plus more top cosmetics finds from Halsey's About Face brand.

Top products in this article:

af94 Plead the Fifth face mist, $6.98

$6.98 at Walmart

af94 Shadowboxer eyeshadow crayon, $7.98

$7.98 at Walmart

Nuface Trinity starter kit, $237 (reduced from $339)

$237 at Amazon

Singer and About Face Beauty owner Halsey said in a statement that they created this line in response to fan feedback asking for more affordable makeup options. The af94 line is meant to make makeup more accessible for people of all ages. The initial launch includes 12 products that are colorful, creative and easy to use.

The top af94 makeup products at Walmart

Explore our favorites from af94's first batch of products at Walmart.

af94 Playdate multi-use cheek and lip color

This 2-in-1 product works as both a lip and cheek tint with a creamy texture. Like all af94 products, it is vegan and cruelty-free. The Playdate multi-use color stick comes in five shades.

Playdate multi-use cheek and lip color (0.28 oz.), $8.98

$8.98 at Walmart

af94 Scribble Stick lip crayon

The Scribble Stick lip crayon provides a glossy finish that the brand says lasts for up to four hours. It features a smooth, creamy formula that moisturizes the lips. These glossy lip crayons come in eight shades.

Scribble Stick lip crayon, $7.98

$7.98 at Walmart

af94 Shadow Boxer eyeshadow crayon

The Shadowboxer eyeshadow crayon from af94 is a lightweight, velvety crayon that makes it easy to apply eyeshadow. The product offers buildable coverage, making it versatile enough for bold night looks or lighter everyday looks. The eye crayon comes in 10 shades.

Shadowboxer eyeshadow crayon, $7.98

$7.98 at Walmart

af94 Backline liquid eyeliner

The new Backline liquid eyeliner is a highly pigmented, smudge-proof eyeliner that offers long-lasting wear. It comes in 10 shades. Colorful eyeliner is quite trendy now, so pick up the Backline liquid eyeliner in fun colors such as I Saw Sparks (yellow) or Casino (green).

Backline liquid eyeliner (0.085 oz.), $7.98

$7.98 at Walmart

af94 Plead the Fifth face mist

This dewy face mist is great for summer. The cooling face mist helps set your makeup, hydrate your skin, and improve moisture retention with plant-based collagen and hyaluronic acid.

Plead the Fifth face mist (1.0 oz.), $6.98

$6.98 at Walmart

The best About Face Beauty products

If you want to explore more of Halsey's makeup creations, check out these top picks from the singer's other line, About Face Beauty.

About Face Light Lock highlight fluid

These pigmented highlighting drops come in a liquid formula that can be applied under or over makeup. This highlight fluid can be mixed in with your favorite makeup for an added glow. It comes in four illuminating shades.

About Face Light Lock highlight fluid (0.5 oz.), $18

$18 at Ulta

About Face Shadow Fix eye primer

If you want to create colorful eye looks with the Playdate color stick or Shadowbox crayons, it helps to prime them first. The About Face Shadow Fix eye primer locks in eye makeup for long-lasting wear, even on a hot summer day.

About Face Shadow Fix eye primer, $13

$13 at Ulta

About Face Brow Artist eyebrow pencil

The Brow Artist pencil from About Face comes in eight shades and features an angular tip for easy application.

About Face Brow Artist eyebrow pencil, $16

$16 at About Face

About Face Shadowstick neutrals set

This set of neutral eye shadow sticks is a perfect introduction to the brand. It features four neutral shadows that can be combined to create a range of looks, from subtle to bold. These long-lasting shadow sticks can stay on for up to 10 hours.

About Face Shadowstick neutrals set (4 pc.), $45 (reduced from $52)

$45 at About Face

About Face Lip Duos

These lip kits feature a liquid lipstick and a lip liner pencil for the perfect cohesive lip look.

About Face Lip Duos (0.15 oz.), $28

$28 at About Face

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

Also popular with Essentials readers, Paula's Choice liquid exfoliant uses salicylic acid and green tea to remove dead skin cells; clean dirt and oil; even skin tone; soothe redness and more. It's non-abrasive, and is made without added fragrance or parabens. One satisfied Amazon reviewer calls this 4.6-star-rated exfoliant a miracle in a bottle.

Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (4 oz.), $32

$30 at Amazon

Eight Saints All In Eye Cream

This under-eye treatment, made with soothing cucumber and green tea, promises to reduce puffiness, wrinkles, dark circles and under-eye bags. Eight Saints All In Eye Cream absorbs quickly, leaving no residue.

Amazon reviewers rave about the 4.3-star-rated cream. Writes one verified purchaser: "I can 100% confirm that the area around my eyes looks brighter, tighter, and fresher since I started using All In. The consistency is perfect... easy to apply, sinks right in, not goopy or oily."

Eight Saints All In Eye Cream (0.5 oz.), $31 after coupon (reduced from $44)

$31 at Amazon

TruSkin Vitamin C Facial Serum

TruSkin Vitamin C Facial Serum, another Essentials reader fave, is a blend of botanical hyaluronic acid, vitamin E, witch hazel and jojoba oil. It promises a number of anti-aging effects, such as an improvement in wrinkles and dark spots. Amazon reviewers say this 4.5-star-rated facial serum is especially good for sun-damaged skin.

TruSkin Vitamin C Facial Serum (2 oz.), $36

$36 at Amazon

Olaplex No. 3 Hair Perfector

This Olaplex repair treatment promises to repair damaged hair and broken bonds, and boasts more than 60,000 five-star reviews on Amazon.

Olaplex No. 3 Hair Perfector, $24 (reduced from $30)

$24 at Amazon

Nuface Trinity starter kit

This portable device by Nuface stimulates the face with an FDA-cleared microcurrent treatment that promises to improve contour and skin tone, while reducing the appearance of wrinkles. The device comes in a kit, which includes a charging cradle, power adapter and a hydrating, leave-on gel primer.

Nuface Trinity starter kit, $237 (reduced from $339)

$237 at Amazon