Black-owned beauty brands to try
Looking to support Black-owned brands this Black History Month and beyond? February is the perfect time to swap out your outdated beauty stash with new products from POC-owned brands. Whether you're seeking new makeup, skincare or haircare products, there are reviewer-loved Black-owned brands in every category.
Ahead, seven Black-owned beauty brands to try, from Briogeo to Fenty Beauty by Rihanna. We've selected some of the most-loved, best-selling products and shared them with you below. Or, tap the buttons to view all the Black-owned brands at Ulta and all the Black-owned brands at Sephora.
Pat McGrath Labs
Renowned makeup artist Pat McGrath's makeup line is loved by Sephora reviewers. Try the best-selling Sublime Perfection foundation, which comes in shades for all skin tones -- 36, to be exact. This medium-coverage foundation has a natural finish.
Pat McGrath Labs Sublime Perfection foundation, $68
Beauty Bakerie
After successfully fighting breast cancer, Cashmere Nicole sought beauty products with high-quality, healthy ingredients. Her makeup brand, Beauty Bakerie, is a reflection of that. Try her bakery-themed products, like the Face Flour baking powder. This powder has a blurring effect and no flash back. There's a yellow and translucent option, as well as skin tone shades.
Beauty Bakerie Face Flour baking powder, $24
Briogeo
Nancy Twine's haircare brand, Briogeo, is inspired by her late mother, a doctor and chemist. The popular Don't Despair, Repair! deep conditioning hair mask strengthens damaged hair and claims to help prevent future damage. It works for all hair types and comes in three sizes.
Briogeo Don't Despair, Repair! 8 oz deep conditioning hair mask, $38
BeautyStat
BeautyStat just launched at Ulta as the beauty store's 28th Black-owned brand. This skincare brand is founded by Ron Robinson, a cosmetic chemist who developed many of Clinique's best-selling products. Try the brand's star product, the Universal C Skin Refiner. The 20% vitamin C serum contains stabilized L-ascorbic acid. Its patented formula does not oxidize, delivering maximum potency.
BeautyStat Universal C Skin Refiner, $80
Fenty Beauty by Rihanna
Rihanna's makeup brand, Fenty Beauty, is largely responsible for her newfound billionaire status. Her Pro Filt'r Soft Matte Longwear liquid foundation has a notably wide shade range (with a whopping 50 options) and offers a full-coverage finish.
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear liquid foundation, $38
Shani Darden Skin Care
Esthetician Shani Darden's skincare line has favorites like this Retinol Reform serum. It claims to reduce the look of fine lines and wrinkles with retinol and AHA.
Shani Darden Skin Care Retinol Reform, $88
Bread Beauty Supply
Relatively new haircare brand Bread Beauty was founded by Maeva Heim, the daughter of a braiding salon owner, in 2020. This oil, for medium or thick hair, comes in an eye-catching bottle, and helps with frizz, dryness and damage.
Bread Beauty Supply Hair Oil Everyday Gloss, $24
