Amazon's October Prime Day 2023 sale is the perfect time to save big on Samsung TVs, Amazon Fire TVs and more

If you haven't upgraded to a 4K smart TV, it's time. Amazon's Prime Big Deal Days sale is here, and it includes must-see deals on 50-inch, 65-inch and 75-inch smart screens for your home theater, den, office or bedroom. One of the best October Prime Day deals is on Samsung's "The Frame" smart TV. 

Samsung's "The Frame" is the most popular smart TV among our readers. Amazon has just slashed the price of the 55-inch version from $1,498 down to just $998. You can save a quick $500, upgrade your wall decor and enjoy watching your favorite shows and movies on this device. 

What we love about "The Frame" is that its bezel looks like a picture frame, and when you're not watching TV, the set displays high-resolution works of art or your own photos, so you'll never be looking at a giant black rectangle on your wall. Based on the size of your wall space, "The Frame" is available in a 32-, 43-, 50-, 55-, 65-, 75- and 80-inch models. Most of these sizes are on sale now at Amazon.

• Related: How we choose our products, and why you can trust our recommendations every time 

Best TV deals to shop at the October Amazon Prime Day sale

If you're an Amazon Prime member, you can save on many bestselling TVs from LG, Samsung, Hisense, Amazon Fire and more right now.

Samsung 'The Frame' TV with bezel included: $548 and up

Amazon is offering huge October Prime Day deals on Samsung's "The Frame," our No. 1 bestselling TV of 2023. Right now, you can get the television bundled with your choice of bezel starting at $548 for the 32-inch model. 

Powered by the Tizen OS that gives you easy access to your favorite content, Samsung's "The Frame" offers some unique functionality; it's designed to be hung on a wall. Thanks to its bezel that looks like a picture frame, when this TV is hung on a wall in your home, it resembles a piece of artwork. It automatically displays either famous works of art or your favorite photos. In other words, there's never just an unattractive black rectangle hanging on your wall.

To make artwork displayed on the screen look more realistic, Samsung's "The Frame" uses a non-glare matte finish. This also allows the TV shows or movies you're watching to look detailed with life-like colors. Thanks to "The Frame's" thin (just one-inch thick) design, it truly looks like a hanging picture frame on any wall -– yet it's able to use its QLED display to showcase 4K resolution video with HDR support and Quantum Dot technology that can showcase more than one billion colors.

What we like about Samsung's "The Frame" smart TV: 

• When displaying artwork, the TV's auto-rotating wall mount allows the screen to be rotated 90 degrees so it can showcase artwork in portrait mode when appropriate.
•  Display your favorite digital photos or video clips on "The Frame" by transferring the content to the TV (from a computer or mobile device) using a USB flash drive.
• The matte finish display is virtually glare-free and showcases accurate colors.

If you're a Disney fan, in conjunction with Disney's 100th anniversary celebration, Samsung developed a limited edition Disney100 version of The Frame", which originally sold out within days, but has just come back in stock.

Most sizes of the regular edition of "The Frame" are on sale now. Check out these deals offered right now on Amazon:

• 32" Samsung's "The Frame," $548 (regularly $598)
• 43" Samsung's "The Frame," $848 (regularly $998)
• 50" Samsung's "The Frame," $948 (regularly $1,298)
• 55" Samsung's "The Frame," $998 (regularly $1,498)
• 65" Samsung's "The Frame," $1,598 (regularly $1,998)
• 75" Samsung's "The Frame," $2,198 (regularly $2,998)
• 85" Samsung's "The Frame," $3,498 (regularly $4,209)

65" Samsung QLED Q70C Series 4K TV: $898 (save 31%)

This highly-rated Samsung QLED TV uses AI smarts to upscale content to 4K resolution. The 120Hz refresh rate and 16:9 aspect ratio, combined with AMD FreeSync Premium Pro technology, makes this a great TV choice for gamers. But everyone will appreciate the TV's bright colors, slim design and crisp visuals. It even comes with a solar-powered remote.

If you're looking for a smart TV that's a tad smaller, the 2023 edition of the popular Q70C's 55-inch version is also on sale for 20% off, bringing the price down to $798.

What we love about the 65" Samsung Q70C Series TV:

• The TV is ultra slim, so it won't stick out from your wall.
• The 120Hz refresh rate will make action look smooth.
• The TV's object tracking sound feature creates immersive 3D audio.
• You get four HDMI ports, so you can easily connect a bunch of gear, like a soundbar, console gaming system(s) and cable box.
• The Q70C supports Wi-Fi, Ethernet, HDMI and USB connectivity.

Amazon Fire TV Omni series 4K smart TV: $280 and up (save up to 60%)

The Amazon Fire TV offers a 4K experience with support for Dolby Vision, HDR 10 and HLG. And it works with Alexa to accept voice commands that allow you to control your TV and other smart gear in your home. You can go entirely remote-free and simply ask Alexa to play live TV, stream your favorite TV shows and movies, check sports scores, set timers and reminders, start video calls and more.

The Amazon Fire TV Omni series gives you access to more than 1 million movies and TV episodes, plus the streaming platforms you subscribe to. Want to broadcast whatever's on your iPhone right into your living room? Use the TV's AirPlay function to share videos, photos and music from your compatible iOS mobile device to your Fire TV.

The Amazon Fire Omni series TV is available in multiple sizes. Prices vary. Note that these are Prime member exclusive deals, so you will need to be an Amazon Prime member to get the best savings on the Amazon Fire Omni series TV.

To dramatically enhance sound quality, we recommend connecting an optional sound bar, like the new Amazon Fire TV Soundbar, which supports DTS:X and Dolby Audio. It's available for $120. In our recent soundbar coverage, we also recommend the Roku Streambar Pro as an affordable, yet extremely high-quality soundbar. It too is currently on sale at Amazon for $140 (that's 21% off).

Right now, the 50-inch version of this TV is on sale for 60% off, so you can purchase it for just $150. However, you can save big on these screen sizes too:

• 43" Amazon Fire TV Omni Series 4K smart TV, $280 (reduced from $400)
• 55" Amazon Fire TV Omni series 4K smart TV, $390 (reduced from $550) 
  
• 65" Amazon Fire TV Omni series 4K smart TV, $600 (reduced from $760)
  
• 75" Amazon Fire TV Omni series 4K smart TV, $820 (reduced from $1,050)

Why we like the Amazon Fire TV Omni series: 

• Amazon Fire TVs work with Alexa, so you can use voice commands to control it and other smart gear in your home.
• The TV integrates perfectly with Amazon Prime Video, as well as all other popular streaming services.
• These TVs offer brilliant 4K resolution at an affordable price. 
• The Amazon Fire TVs are equipped with three HDMI ports.

 Amazon Fire TV 4-Series: $250 and up (save up to 33%)

The 2023 version of the Amazon Fire TV 4-Series is also currently being offered at a highly competitive price. Because it's designed by Amazon, it offers full integration with the Alexa digital voice assistant and the Amazon Prime Video streaming service. 

You can control the TV and other compatible smart home gear with the included voice remote. You get full access to all of the other popular streaming services via the FireOS operating system. This TV is equipped with four HDMI ports, but just one USB port, one Ethernet port and one optical audio port. It supports Wi-Fi and Bluetooth. To enhance the picture quality for supported programming, you get HDR10 and HLG support. Dolby Audio and Dolby Digital Plus are supported as well, so with the proper speakers (sold separately), you can get true surround sound.

Instead of a 120Hz refresh rate, you'll need to settle for just 60Hz. High-action content (such as video games or live sports) won't look as fluid on this TVs as it will on a television with a higher refresh rate, but for watching TV shows and most movies, a 60Hz refresh rate is plenty adequate.

Why we like the Amazon Fire TV 4-Series: 

• Use the voice remote to access Amazon Alexa and control the TV and other smart gear in your home with voice commands.  
• The Fire TV app allows you to use your smartphone as a remote control for the TV.
• The HD10 and HLG support enhance picture quality, while Dolby Audio and Dolby Digital Plus helps to ensure what you're watching is accompanied by great sound. (Although we do recommend connecting a soundbar to the TV.)

The Amazon Fire TV 4-Series is available in multiple sizes. Prices vary, but right now, most are on sale (but only for a limited time). 

• 43" Amazon Fire TV 4-Series 4K smart TV, $250 (reduced from $370)
• 50" Amazon Fire TV 4-Series 4K smart TV, $290 (reduced from $450)
• 55" Amazon Fire TV 4-Series 4K smart TV, $340 (reduced from $520) 
  

LG OLED evo C3 (55-inch): $1,397 and up (7%)

Now that OLED technology is becoming commonplace, you no longer need to pay a hefty premium for it. Yes, OLED TVs are still on the pricier side, but they're more affordable than ever. The 2023 edition of the LG OLED Evo C3 is definitely one of the more affordable OLED TVs currently available. 

This TV relies on LG's proprietary a9 AI Processor Gen6, which improves brightness and contrast while fine tuning colors based on ambient lighting in the room. While these TVs support HDR and Dolby Vision to enhance picture quality, the main reason to upgrade to an OLED TV is for the extreme detail, color accuracy and vibrant colors that OLED technology is able to generate. 

The LG evo C3 TV is available in multiple sizes. Prices vary by size, but all are currently on sale at Amazon.

• 42" LG OLED evo C3 smartTV, $997 (reduced from $1,097)
• 48" LG OLED evo C3 smartTV, $1,197 (not currently on sale)
• 55" LG OLED evo C3 smart TV, $1,397 (reduced from $1,497)
• 65" LG OLED evo C3 smart TV, $1,697 (not currently on sale)
• 77" LG OLED evo C3 smart TV, $2,797 (not currently on sale)
• 83" LG OLED evo C3 smart TV, $4,197 (reduced from $5,300)

As with all OLED screens equipped with Dolby Vision, expect to see dark and solid blacks, bright whites and truly accurate and life-like colors. Whatever you're watching will be seen as close as possible to how it was intended. The TV's Filmmaker mode enhances picture quality even further when you're watching movies.

Why we like the LG OLED evo C3: 

• It's a great gaming TV option with lots of specialized features for console or PC-based gaming systems. 
• This TV offers Dolby Atmos sound support, which works with the TVs internal speakers or an optional soundbar. Dolby Atmos makes audio sound extra immersive (when it's supported by the content you're watching). 
• LG integrates LG Channels into its TV which gives you free access to more than 300 free channels.

AWOL Vision LTV-2500 4K Short Throw Triple Laser Projector: $2,099 (40% off)

An alternative to a traditional TV is one of the latest 4K ultra short throw projectors. We're a huge fan of the AWOL Vision LTV-2500, which is currently on sale for an unprecedented 40% off. This brings the price down to $2,099. 

With this projector, you can generate a picture up to 150-inches, with a maximum brightness of 2,600 lumens, so it'll be bright and clear even in well-lit rooms. To create the ultimate at-home cinematic experience, you'll want to dim the lights, connect a soundbar and pop up some popcorn. 

The LTV-2500 supports both Dolby Vision and Dolby Atmos. It comes with an Amazon Fire Stick 4K Max, so it's ready to stream all of your favorite content. This laser projector is also 3D ready and supports any active shutter 3D glasses (sold separately). 

This projector uses three cutting-edge lasers to cover 107% of the top BT 2020 color gamut and 147% of DCI-P3 for digital movie theater projection. This means you'll experience more than one billion accurate colors, bright whites and extra dark blacks which results a 2,000,000:1 contrast ratio, with support for HDR10+, DTS:X, Active3D, Dolby Vision and 4K UltraHD. 

Why we like the AWOL Vision LTV-2500:

• Laser life is 25,000+ hours.
• Image size is between 80 and 150-inches.
• Resolution is 4K with a 60Hz refresh rate.
• HDR10+, DTS:X, Active3D, Dolby Vision and 4K UltraHD are supported.
  
• Image throw distance is TR=0.25.

The even more powerful AWOL Vision LTV-3500 is also on sale for $1,000 off, bringing the price down to $5,500. This model has a maximum brightness of 3,500 lumens, plus some additional features that make it the ultimate centerpiece for a high-end home theater setup.

Hisense Class U7 Series: $548 (31% off)

We're huge fans of Hisense, which has developed a strong reputation by incorporating high-end components and technology into its TVs, but typically offers its products at more competitive prices than its competition. The 2023 edition of the popular 65-inch Hisense Class U7 Series Mimi-LED ULED 4K smart TV is currently on sale at Amazon for an impressively low $728, which represents a $322 savings on top of its already low price. 

The U7 series runs using the GoogleTV OS, so all of your favorite streaming content is readily available from this TV that offers 4K resolution with a whopping 144Hz refresh rate. The TV also uses Quantum Dot QLED technology to generate pure, rich and highly accurate colors, which showcasing incredible detailed. And even if what you're watching is not produced in native 4K resolution, the TV does an impressive job upscaling 1080p content to make it look as close to 4K as possible.

The Hisense Class U7 TV is available in multiple screen sizes. All are currently on sale at Amazon.

• 55" Hisense Class U7, $548 (reduced from $800)
• 65" Hisense Class U7, $728 (reduced from $1,050)
• 75" Hisense Class U7, $997 (reduced from $1,500)
• 85" Hisense Class U7, $1,500 (reduced from $2,200)

The U7 TVs also supports Dolby Vision IQ and Dolby Vision HD when it comes to picture quality, as well as Dolby Atmos for sound. And thanks to the 144Hz refresh rate and the TV's Game mode (which supports FreeSync Premium Pro), your favorite video games will have minimal input lag, with practically zero screen jitter or frame tearing. Meanwhile, the Filmmaker mode will add a more cinematic quality to your favorite movies. 

What we like about the Hisense U7 Series TVs:

• Hisense TVs offer an excellent picture quality and are very competitively priced, even when not on sale.
• The screens offer a maximum brightness of 1,000 nits.
• When generating a picture, the U7 relies on Full Array Local Dimming.
• For gamers, the TV offers Hisense's Game Mode Pro.
• The TV runs using the GoogleTV OS.

Sony Bravia 65-inch X90L Series: $1,098 (8% off)

It's very rare to find a Sony 4K smart TV on sale, but leave it to Amazon to offer a great deal on this Sony Bravia 65-inch X90L Series TV during its Prime Day October 2023 sale. For a limited time, you can enjoy this full array LED TV in your home for just $1,098. 

This 2023 edition of the Sony Bravia X90L supports Dolby Vision HDR, runs using the GoogleTV OS and offers some sweet extra features for Playstation 5 gamers. As soon as you power up your PS5, the TV switches to its Game mode that offers Auto HDR Tone Mapping and Auto Genre Picture Mode for optimized picture quality. 

The X90L is available in a variety of sizes. Most are on sale right now on Amazon.

• 55" Sony Bravia X90L, $1,098 (reduced from $1,300)
• 65" Sony Bravia X90L, $1,098 (reduced from $1,198)
• 75" Sony Bravia X90L, $1,598 (reduced from $2,200)
• 85" Sony Bravia X90L, $1,998 (reduced from $3,300)

You'll find that 65-inches is typically the perfect size screen for an average bedroom or living room. When it comes to watching high-action programming, whether it's a movie, live sporting event or your favorite game, you'll appreciate the TV's 120Hz refresh rate, combined with the TV's cognitive processor XR. These technologies consistently delivers a sharp and highly detailed picture with accurate colors, bright whites and deep blacks.

What we like about the Sony Bravia X90L Series:

• This is the ideal TV for Sony Playstation 5 gamers.
• The TV runs using the GoogleTV OS.
• You'll enjoy Dolby Vision, IMAX Enhanced and Netflix Adaptive Calibrated mode when streaming your favorite content.
• The X90L supports Dolby Atmos sound.

TCL 65-Inch Class S4 4K LED smart TV: $380 (25% off)

Our in-house TV experts have been rather impressed by the latest offerings from TCL when it comes to value for the money and the overall quality of the company's 4K smart TVs. If you're shopping for a 65-inch TV, you'll be hard pressed to find a better value from a TV than what you get from the TCL 65-inch Class S4 4K LED TV. At the moment, the 2023 edition of this TV is priced below $400 on Amazon. 

This TV supports Dolby Vision, HDR10 and HLG. It also offers a 120Hz refresh rate. Plus, the internal speakers support Dolby Atmos. 

What we like about the TCL S4 4K LED smart TV:

• You get a 4K resolution, 65-inch screen with a 60Hz refresh rate for less than $400.
• The TV offers an Auto Game Mode that reconfigures the TV automatically when you launch a game. This helps to reduce input lag and offer the smoothest gaming experience possible.
• The bezel on this TV is incredible thin.
• The TV supports both the Alexa and Siri digital assistants.

$380 at Amazon

---

TCL 75-inch Q6 QLED 4K smart TV: $680 (15% off)

Only during Amazon's Prime Day October 2023 event would you find a 75-inch 4K smart TV on sale for less than $700. However, that's exactly what you get from this 2023 edition of the TCL Q6 QLED 4K television set. At 75-inches, it's truly massive. The screen offers a 60Hz refresh rate and has an extremely thin bezel. In fact, TCL refers to this TV as having a "bezel-less design."

The QLED screen uses Quantum dot technology, along with Dolby Vision, HDR10+, HDR10 and HLG to create a detailed picture with accurate colors. While we would have liked for this TV to boast a 120Hz refresh rate, especially if you'll be using it for gaming or watching live sports, at this very low price point, the TV represents a really good value. T

To enhance motion clarity, the Q6 offers what TCL refers to as "Motion Rate 120" to compensate for the lack of a 120Hz refresh rate. Before purchasing it, however, make sure you have a room that's large enough to accommodate this massive screen. 

What we like about the TCL 75-inch Q6 QLED smart TV:

• You get a truly massive, 75-inch TV at a very affordable price.
• The TV offers 4K resolution with a 60Hz refresh rate.
• You get support for Dolby Vision, HDR10+, HDR10 and HLG.

Sony Bravia 55-inch 4K Ultra HD X90K: $798 (39% off)

This 2022 edition of the Sony 55-inch X90K is a scaled down version of the Sony X90L featured earlier in this roundup. Hence, it's being sold at a lower price. But seldom will you find a Sony Bravia TV on sale for less than $800, so if you're interested in this 55-inch model, don't wait too long. Take advantage of the 39% off savings while it's being offered.

This TV runs using the GoogleTV OS. Like all recent versions of the Sony Bravia TVs, this one offers exclusive features that cater to Sony Playstation PS5 gamers. It's a 4K resolution smart TV with a 120Hz refresh rate that supports Chromecast. This means you can wireless stream content from your Android or ChromeOS device directly to the TV. Thanks to AirPlay 2 support, you're also able to transfer content wirelessly from your Mac, iPhone or iPad to the TV. The TV comes equipped with four HDMI ports built in.

What we like about the Sony Bravia X90K:

• It supports both Chromecast and AirPlay 2.
• The TV offers a powerful game mode that kicks in when you connect a PS5.
• This X90K TV supports Dolby Vision, IMAX Enhanced and Netflix Adaptive Calibrated Mode.

Insignia 32-Inch Class F20 Series: $80

If you're looking for a really low-cost 32-inch TV, check out this Insignia 32-inch Class F20 smart TV. It's a great option for a child's bedroom or any small space. The 2022 edition of this TV runs using the FireTV OS from Amazon and comes with a voice remote. 

However, this is a 720p resolution LED TV with a 60Hz refresh rate, so while it'll do a decent job displaying content from broadcast TV channels, like ABC, CBS or NBC (that still offer primarily 1080p programing), most streaming content that's broadcast in native 4K resolution won't look anywhere neat as good as it would on a 1080p or 4K screen. This TV relies on older technology, which is why is costs less than $80.

Why we like the Insignia 32-inch Class F30 Series smart TV:

• This is a very low cost TV option for a child's bedroom or small room.
• It runs using the Amazon FireTV OS, so streaming content from all popular services is easy, but the image quality won't compare to a 1080p or 4K resolution TV.

When is Amazon Big Deal Days?

The Amazon Big Deal Days sales event (also known as October Prime Day) kicks off at midnight PT (3:00 a.m. ET) on Tuesday, Oct. 10 and runs through Wednesday, Oct. 11, 2023.

What else is on sale during Amazon Big Deal Days?

During the Amazon Big Deal Days sales event, you'll also find big discounts across all of Amazon's departments, including home, tech, kitchen, fitness and so much more. This is the perfect time to kick off (and potentially even finish) your holiday shopping, without having to deal with Black Friday crowds and having the gifts you want to purchase being sold out. You'll find deals on luggage for your holiday travels, too.

Do you need to be a prime member to shop Prime Big Deal Days deals?

While some of the best Amazon Prime Big Deal Days offers are Prime-exclusive or invite-only, there will also be tons of deals that are open to all shoppers. So even if you don't have an Amazon Prime membership, there will be deals available to you.

If you want to shop the best deals, though, you'll want to sign up for a 30-day free trial of Amazon Prime. Prime memberships costs $14.99 per month or $139 per year, and include access to Amazon Prime Video (Thursday Night Football) and a number of other great perks.

What other stores are holding competing early Black Friday sales?

Savvy shoppers know that any of the Amazon Prime Day events offer the perfect time to find tens of thousands of popular products on sale from Amazon, including some at their lowest price of the year. However, many other popular online and retail merchants, such as Walmart, Target, Best Buy and even your favorite department stores, such as Macy's, all tend to kick off sales either at the same time or around the same dates as Amazon Big Deal Days.

• Best Buy's 48-Hour Flash Sale is happening on Oct. 10 and Oct. 11, the same days as Amazon's Prime Big Deal Days.
• Walmart's Holiday Kickoff sale will run from Oct. 9 through Oct. 12.

Do products on sale during Amazon Big Deal Days sell out?

You bet they do -- and sometimes things sell out within hours. If you see something on sale that you want to get your hands on during the Amazon Big Deal Days sale, order it right away. Often, quantities are limited. Once a product is sold out at the sale price, Amazon won't always restock right away and when it does restock, the sale price likely won't be offered.

Can products bought from Amazon during Amazon Big Deal Days be returned?

Unless it specifically states in the product description or near the "add to cart" and "buy now" buttons that the product being offered on sale is a final sale or not returnable, Amazon's regular return policy for that product will be honored. 

On the right side of a product description on Amazon, just below the "buy now" button (and where it says "ships from and sold by"), look for the heading that says "returns." 

If the text says, "eligible for return, refund or replacement within 30 days of receipt," that's the return policy that will be honored. However, you may be responsible for paying return shipping to Amazon, unless you drop off the product as a Whole Foods or Kohl's, which accepts some Amazon returns.

The best October Prime Day deals at Amazon to shop now

The shopping experts at CBS Essentials are keeping track of the best deals on Amazon right now. Check out our coverage of Prime Big Deal Days below.

• We found the best deals for Amazon Prime Day October 2023. Here's a list of the sale's top discounts.
  
• Black Friday is coming early this year. What you need to know about Amazon, Walmart and Target's plans
• Amazon Prime Big Deal Days invite-only deals are now open for sign-ups, and you can get up to 60% off

Best October Prime Day tech deals to shop now

The Prime Big Deal Days sale is one of your best opportunities this holiday season to save big on the hottest tech of 2023. Here are the best deals to shop now, while they're available.

• The best Apple tech deals at today's October Amazon Prime Day 2023 sale
  
• Amazon slashes prices on Apple AirPods, Samsung Galaxy Buds and more earbuds for October Prime Day 2023
  
• Amazon has must-see Apple Watch deals during its October Prime Day 2023 sale
  
• Apple AirPods are a steal at just $89 for Amazon's October Prime Day
  
• Apple AirPods are a respectable 31% off for Amazon's October Prime Day 2023 sale
• Amazon is practically giving away Blink video doorbells during its October Prime Day 2023 sale
• iRobot Roomba robot vacuums are up to 36% off during Amazon October Prime Day 2023
• We found some amazing robot vacuum deals on Amazon for October Prime Day 2023
  

Best early Black Friday deals at other retailers

Amazon isn't the only retailer holding an early Black Friday sale today. Here are more retailers offering deals.

• Walmart just dropped killer deals on Roombas, Barbie and more for its annual Holiday Kickoff Sale
  
• The Walmart Holiday Kickoff Sale starts today. Here's how you can score the best deals
  
• Wow, the Apple iPad 9 is on sale for just $249 at the Walmart Holiday Kick-Off Sale
  
• Sam's Club is throwing an early Black Friday sale with $15 memberships
• Nike just slashed prices on its best-selling shoes for every sport this week [CBS Sports]