DFW Airport Launches New Brand
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DFW (CBSDFW) - Dallas Fort Worth International Airport unveiled a new look on Thursday morning.
DFW showcased a new brand and its tagline, "Travel. Transformed."
Sean Donohue made the announcements to employees and community members at a press conference today at the airport headquarters.
"Our new brand represents that DFW Airport will always move forward with confidence and optimism, continuously introducing the world to what's next," said Donohue. "The brand gives us a way to differentiate ourselves, communicate our story of transformation and excite others with our vision of the future and of connecting the world."
Orange was selected as the primary color of the new DFW Airport logo drawing inspiration from the color of the sunrise and marking the new beginning that travel brings.
"The new color resonates very well globally and reflects the spirit of DFW which is warm, welcoming and optimistic," said Donohue. "The color helps DFW stand out and convey the energy, stature and enthusiasm of a global superhub."
The new brand will be rolled out over the next three years, starting with employee attire, skylink trains, ground transportation vehicles, signage and digital media.
Dallas Mayor Mike Rawlings and Fort Worth Mayor Betsy Price were also on hand for the announcement.
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