SRG Global Launches New Web Site

Warren-based SRG Global Inc., a provider of advanced high value coatings on plastics for the automotive, commercial trucking and household appliance industries, announced that it has launched its new Web site at www.srgglobal.com.

The Web site makes customer and visitor access easier, with a design that reflects both the advanced technical and aesthetic attributes of SRG Global products.

"Srgglobal.com gives us a very strong Web presence," said Eric Ordona, SRG Global IT director. "The site was designed very strategically, with customer accessibility being the first consideration. Additionally, we wanted the site to provide visitors with a sense of our technical acumen, along with the design flair that we bring to customer projects."

The site provides distinct areas for each SRG Global industry segment – automotive, non-automotive transportation, renewable energy, consumer goods, and commercial building products – allowing visitors to gain immediate access to information specific to that industry. Potential customers can learn about SRG Global technological capabilities and competencies in a separate section.

SRG Global has also integrated social media functionality into the site, using RSS feeds, Facebook, and Twitter, that will provide an alternative means of interface with customers, keeping them abreast of new developments, and creating a channel for feedback.

The site was built by award-winning Trent Design, based in Rochester, with content contributions from technical writer Tanya M. Anandan. Ordona and director of marketing Tom Schneider provided oversight for SRG Global.

SRG is a subsidiary of Guardian Industries.