Southfield's Pixo Adds Staff, Clients, Advisory Board, NYC Office
SOUTHFIELD -- The mobile game and app developers Pixo last week announced a new sales office in New York City, a new advisory board, new industry partnerships, new clients and new staff.
The New York office, at 228 E. 45th St., opened in march, led by executive producer Jeffrey Devlin. In his partnership with Pixo, Devlin will assist with new business development, as well as connecting the company with his network of high-profile ad agency and brand clients.
"As everyone knows, the mobile and digital space is constantly growing and changing, so we're doing everything within our power to ensure that decision-makers at the top agencies and big brands are aware of Pixo's products, expertise and track record," said Pixo CEO Sean Hurwitz. "It's definitely an exciting time for us, and we're aggressively pursuing new channels and more opportunities as Pixo continues to grow."
Devlin is just one of the familiar industry names now associated with Pixo. Earlier this year, Pixo assembled a corporate advisory board, with members including Kai Huang, founder of Guitar Hero, Leslie Armour, owner of Youth Marketing Group and expert in the world of "tween" brands and Silicon Valley-based Mario Herger, head of innovation for SAP.
Additionally, Pixo recently formed a partnership with Ben Silverman, founder, chairman and CEO of Los Angeles-based multimedia company, Electus. The partnership is for a digital content development project on behalf of Mexican entertainer and radio star Don Cheto. Cheto's radio show is one of the most popular amongst Hispanic audiences nationwide, with millions of listeners tuning in daily.
"The fact that so many of the industry's most well-known names are aligning themselves with Pixo is a testament to our product, work ethic and most importantly, the meaningful return we achieve for our clients," said Chris Firestone, Pixo president. "Make no mistake, there are big ideas and even bigger results coming out of our little shop in metro Detroit."
The current growth at Pixo is not limited to new industry partnerships, or the addition of an advisory board. Several new projects also have recently been completed or are currently underway with premier global brands, through partnerships with their agencies, including Ford, Buick, Harman Kardon and Homedics. Additionally, Pixo is currently working on its fourth project for the United States Navy. These high-profile brands are utilizing PIXO's proprietary interface, which empowers them through segmented and optimized marketing, targeted messaging and unique content delivery.
Clients nationwide also are finding financial advantages in working with Michigan-based Pixo, as the firm currently participates in and is eligible for the state's 42-percent film and digital media production incentive.
Pixo recently added 30 new contract employees to support its wave of new projects, as well as the continuous development of the company's mobile engagement and optimization platform. The new workers join Pixo's current staff of 26 employees.
Pixo develops mobile engagement and optimization for global brands with apps and games powered by analytics with PUSH enabled dashboards. Pixo's application development process allows brands to rapidly customize powerful experiences, expediting delivery of deep engagement while reducing costs.
Pixo's advanced analytics engine gives brands the power to intelligently gauge user interaction within the application, giving immediate feedback and actionable datasets. Pixo optimizes the analytics from its mobile apps and games allowing for a rich user experience that actually evolves and grows between the brand and the user. For more information, visit www.pixoent.com.
