Pure Michigan Merchandise Now Available at Meijer

Merchandise featuring the Pure Michigan logo will now be sold in 45 Meijer stores across the state of Michigan.

"The Pure Michigan brand is our incredibly successful tourism and travel industry brand; one we are expanding to encompass the broader array of our state's marketing efforts," said Michael Finney, President and CEO of the Michigan Economic Development Corp. "Meijer is one of Michigan's premier companies, known for its quality and value, and a perfect fit for a partnership designed to celebrate all that is embodied in the Pure Michigan brand."

This partnership with Meijer marks the largest Pure Michigan retail account to date, with displays featuring 30 different Pure Michigan items, including T-shirts, ball caps and travel mugs. All products are made in the United States and, where possible, made in Michigan. Royalties from the Pure Michigan merchandise sales support the Pure Michigan advertising campaign.

"This opportunity is a continuation of Meijer's strong commitment to the state of Michigan and the communities we serve," said Shawn Sinicrope, vice president at Meijer. "We work hard to offer our guests the best products available and are excited about the addition of Pure Michigan merchandise in Meijer stores throughout the state."

The list of participating Meijer stores can be found at www.puremichiganstore.org/meijer-locations. For a list of all Pure Michigan retail locations, visit www.puremichiganstore.org/locations.

Meijer is a Grand Rapids-based retailer that operates 196 stores throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. More at www.meijer.com.