Polk, Federal-Mogul In Auto Industry Info Deal
Southfield-based Polk announced Tuesday that it is now supplying Federal-Mogul Corp. (Nasdaq: FDML) with vehicle ownership and operation information in support of its product and inventory management efforts around the world.
Federal-Mogul said that the global knowledge and local expertise provided by Polk will give it a consistent, accurate view of world vehicle information to enhance product and inventory management decisions.
"Our ability to provide customers with a complete range of import and domestic product coverage -- no matter where the distributor is located around the world -- is a major strength provided by Federal-Mogul," said Jay Burkhart, senior vice president, global aftermarket, Federal-Mogul. "We feel Polk can provide valuable solutions in support of that effort."
Said Mark Seng, vice presidetn of aftermarket sales and client services for Polk: "Polk's ability to provide customers with consistent light, medium and heavy duty vehicle information around the world, supported by local expertise, is one of our core strengths. It is an important capability for anyone attempting to manage a global product range. We're very happy that a company like Federal-Mogul has confidence in that ability."
Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. More at www.polk.com.
Federal-Mogul is a supplier of powertrain, chassis and safety technologies, serving the world's foremost original equipment manufacturers of automotive, light commercial, heavy-duty, agricultural, marine, rail, off-road and industrial vehicles, as well as the worldwide aftermarket. More at www.federalmogul.com.
