Pat Caputo: Pistons, NBA Need To Get Their Act Together
The NBA Finals have all the elements marketing gurus dream about.
Star power with LeBron James after one of the most noteworthy (or notorious) free agent "decisions" in history. And that's before you get to other the stars with the Miami Heat — Dwyane Wade and Chris Bosh.
The Dallas Mavericks' longtime great player Dirk Nowitzki is going for his first NBA title. Also, the Mavericks are aptly named considering their owner Mark Cuban is, ah, er, flamboyant. Is that a nice enough way to put it?
Also, the NBA has the ESPN hype machine fully behind it, which just tries to make mountains out of molehills when it comes to the NBA. Wonder why?
Reportedly, the ratings are up, but not as much as expected under the circumstances. It also masks the NBA's bigger issues. It's become the ultimate league of "have" and "have not" franchises.
