OnStar Facebook Drive To Raise $250k For FOP
OnStar announced Thursday that during the month of November it will donate $1 to the Fraternal Order of Police Foundation for each person who "likes" the OnStar Facebook Fan Page.
OnStar's Brave On Facebook "Like" campaign honors the heroism and charitable practices of the members of the Fraternal Order of Police. With a target goal of a $250,000 donation, OnStar will help FOP's foundation provide services to the families of fallen officers during the holiday season.
"Providing assistance when people need it most is the essence of the OnStar brand and the emergency response community is essential to how we are able to execute critical safety and security services," said Chris Preuss, OnStar president. "It is our pleasure to support the Fraternal Order of Police Foundation as they support the families of officers who paid the ultimate sacrifice. This is one way that we'd like to show appreciation to everyday heroes."
OnStar will launch the Brave On campaign by pledging $40,000 on the behalf of its existing Facebook fans on Nov. 1. Through Nov. 30, or until OnStar acquires 250,000 "Like" pledges, existing fans will be encouraged to click the "Suggest to Friends" button to raise awareness for the cause. Facebook fans also will be encouraged to share their Brave On stories about the everyday heroes in their lives.
"The simple gesture of clicking "Like" on the OnStar Facebook page will have a big impact on the families of fallen officers over the holiday season", said David Hiller, national vice president, Fraternal Order of Police. "At the FOP, we are committed to improving the safety and working conditions of law enforcement officers and, during the holiday season, we are just as dedicated to ensuring the families of our departed men and women are not forgotten. We appreciate OnStar's support in these efforts."
To activate a $1 pledge to the Fraternal Order of Police Foundation, simply visit www.facebook.com/onstar and click "Like" to become a fan of the OnStar Facebook Fan Page. Through Dec. 1, OnStar will post updates on donations through Facebook and Twitter, search #braveon.
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