Metro Airport To Get New Community Displays

Clear Channel Airports, the airport advertising division of the radio giant, and Detroit-based McConnell Communications Inc., have been selected to partner with Wayne County Airport Authority to create a dynamic "Community Showcase" to be featured throughout Detroit Metropolitan Airport.

The advertising program, created by CCA, will offer local and regional businesses the opportunity to reach the 30-plus million passengers who use the airport annually.

The program will feature the installation of large new video kiosks that will replace old phone boards found in both the McNamara and North Terminals, which will provide passengers with a wealth of information to connect with area hotels, restaurants, transportation and events.

There will be a total of 11 digital centers, all of which incorporate large format LCDs, touch screens, dynamic local mapping, phone accessibility and CCA's free mobile app called FLYsmart.

"You can cost effectively deliver a message to not just the 30 million tourists, vacationers and business leaders, but also their family, friends and peers," said Darci E. McConnell, president of McConnell Communications. "This audience has the demographic profile, the resources, responsibility and education that businesses need to reach in order to succeed."

Noted Airport Authority Board Chair Renee Axt: "We are always looking for new ways to enhance the airport for both travelers and our local businesses. This new technology certainly accomplishes that goal and demonstrates our commitment to leading through innovation."

More at www.clearchannelairports.com.