Local Online Marketing Firm Reports Rapid Growth
Auburn Hills-based LocalBizNow, which conducts localized online marketing campaigns through proprietary keyword search technology, Friday announced it has topped 4,000 campaigns under management.
The 4,000th campaign represents a 1,000 percent increase since the beginning of 2009.
LocalBizNow founder and president Todd Webber believes combining the company's proprietary keyword bidding technologies, experienced campaign managers, copywriters and account support with emerging media opportunities has been paramount to the explosive growth of hyper-localized online campaigns.
"Our management team has been focused on value based delivery since before there was Google," Webber said. "We see the world of emerging media as a space that changes daily and the need to stay in front of those changes on our client's behalf is key to their success as well as ours."
LocalBizNow manages more than seven million keywords for clients that include: local plumbers, automotive dealers, Fortune 50 companies and some of the country's largest specialty retailers. Unlike traditional advertising strategies that spend more to get more, the LocalBizNow model focuses on getting more results for less by implementing its Emerging Media Platform. The platform uses important consumer touch points online, such as social media, mobile marketplace and search engines, and engages consumers that are actively searching for a particular product or service.
"The expectations for online campaigns vary greatly between businesses," said Webber. "Service trades simply want their phones to ring. Professional trades are looking for leads, and retail customers, like restaurants, want coupon redemption and location requests."
Customized keyword bidding technologies created by LocalBizNow continually monitor the paths consumers are using to find certain products and the most cost-effective way to convert those consumers to sales on major search engines such as Google, Yahoo, Bing, Internet Yellow Pages and other directories. As this data is collected, LocalBizNow continually adjusts the campaign to assure goals of the campaign, such as phone calls, mobile requests, online form submissions or e-mail inquiries, are met.
Founded in 2006, the Auburn Hills, LocalBizNow uses a trio of robust technologies to power online advertising platforms that maximize dollars spent online and create more focused campaigns. Its Budget Based Bidding System, Outcome Based Bidding System and Lead Generation Based Bidding System give businesses the option of creating more targeted online campaigns that focus on specific goals ranging from phone calls and coupon redemption, to lead form completions and locator requests.
More at www.localbiznow.com.
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