GR's Steketee Greiner Merges With Chicago's Agent X
Grand Rapids-based Steketee Greiner and Co. and Chicago-based Agent X have announced a merger of the two companies creating a unique set of services focused on marrying experiential and digital marketing efforts for brands worldwide.
The new entity will be branded Agent X offering clients full-service solutions in strategic planning, creative services, experiential marketing, and measurement and insight analysis all focused on leveraging digital channels. The new entity will maintain both Grand Rapids and Chicago offices, bringing the total staff count to 25 with intentions to begin hiring in both locations in early 2011.
"The marketing landscape is in almost continual flux," said David Greiner, founding partner and chief creative officer at SGC. "Our merger with Agent X enables us to develop measurable, end-to-end brand engagements focused on live experiences that extend into the digital space. We feel this new focus is necessary to compete in a time where the lines continue to blur between experiential and digital."
For more information, please www.agent-x.com.
