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Grand Traverse Resort Offers Free Mobile App

The 900-acre Grand Traverse Resort & Spa just northeast of Traverse City Monday announced the launch of its own mobile app for iPhones and Android phones, along with a new mobile Web site for the resort.

Designed as an insider's guide to the Resort's amenities and the surrounding area, the app features an array of resort recommendations and maps of activities in the Traverse City area.

Now guests, past, present, and future, can discover everything they need to know about the full-service resort and conference destination by downloading the official Grand Traverse mobile app. This interactive concierge app offers menus, directions, weather, tickets, special offers, videos and more through hundreds of pages of dynamic content.

"We know the way our customers search for and book their vacation experiences and meeting venues is shifting," said the resort's president and general manager, Donald M. Ponniah. "They're relying more on their mobile devices to serve their needs. Our new mobile app enables us to provide convenient information for our guests and prospective visitors before, during and after their stays."

Available to download for free, the Grand Traverse Resort & Spa app allows guests instant access to real-time mobile reservations via email or direct dial. App users can explore the best of the resort in a few easy taps -- they can make dining reservations at the hotel's Aerie restaurant, browse various room accommodations, or book time at Spa Grand Traverse. Users can learn about the resort's acclaimed golf courses, check on health club hours, kids activities, the Resort's shops, or join Team Barefoot, the active lifestyle team of Grand Traverse.

Meeting planners have the option to create private, passkey-protected content only accessible to registered attendees, who can access up-to-the-minute event schedules, programs and materials, speaker bios, break-out room agendas, convention maps and more.

Another useful feature of the app is the interactive map that serves as an area guide, showing the location and information on all the nearest restaurants, shops, recreational venues, and must-see attractions.

To enhance these features, a photo gallery is also included.

Additional user-friendly key features of the Grand Traverse Resort & Spa app include:

* Full Service Directory: Need to contact reservations? Reserve a tee time? Book a spa treatment? The app connects you instantly.
* In-App Search: Use the embedded smart-search bar to find content by keyword.    
* Offline Mode: Lost cell tower and WiFi access? The app will automatically go into offline mode so that you can continue to browse certain content and features until your connection is restored.  
* Feedback Surveys: Let your voice be heard -- comment about the app and your experience at Grand Traverse or rate any of the featured services.  
* Twitter, Facebook, Foursquare and tell-a-friend integration: Stay in touch and update the world right from the app.
 
Available globally and downloadable free of charge, the iPhone application is found in the Travel category of the iTunes App Store at http://itunes.apple.com/us/app/id415507382?mt=8  

The app is also available in the Android Marketplace at http://market.android.com/details?id=com.mvl.grandtraverse 

The mobile website has already gone live at http://m.grandtraverseresort.com

The app was built by San Francisco-based MacroView Labs.

Grand Traverse Resort & Spa is a full-service, year-round resort featuring 600 rooms, suites and condominiums, 86,500 square feet of function space, 54 holes of championship golf including courses designed by legends Jack Nicklaus and Gary Player, a full-service spa, and upscale dining and shopping.

More at www.grandtraverseresort.com.

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