GR Digital Marketers Reorganize, Launch 'Beach Bum' App
The Grand Rapids digital marketing consultants Steketee Greiner and Co. have introduced a "Beach Bum" app through the Apple iTunes store.
Beach Bum is a lifestyle app that allows users to determine weather conditions for US coastal and Great Lakes cities and beaches based on users' preferred water sporting activities, such as boating, water skiing, jet skiing, sailing, beach going, and many others.
Download Beach Bum at http://itunes.apple.com/us/app/beach-bum/id385144954?mt=8.
The launch came as steketee Greiner announced the formation of Catalyst SGC, which will operate independently as the interactive development arm of SGC's digital marketing service portfolio.
Catalyst was formed after SGC brought in key personnel in an acquisition from Grand Rapids development group APG. The organization is focused on interactive development with strong capabilities in measurement and artificial intelligence.
Barth Wilson has been appointed to oversee all Catalyst operations as managing director.
"As the ever-changing digital marketing world continues to evolve, we have seen a strong demand for high impact interactive strategic thought and execution," Wilson said. "Catalyst is a collective of best-in-class thinkers, programmers and designers that we feel provide very unique solutions to specific challenges in the digital space."
More at www.steketeegreiner.com.
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