Ford Debuts Fiesta App
Ford's new Fiesta subcompact has a new interactive application at the Apple App Store.
Fiesta is the first Ford vehicle to use an app to deliver a complete list of its technology offerings, photos, videos and customization possibilities, its 15 class-exclusive features, 40 mpg story, connectivity and accessories.
"Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect," said Thomais Zaremba, Ford car marketing communications manager. "It's another way for us to reach out to customers in the digital and social media space."
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford's newest small car, providing a depth of information that couldn't be achieved in a typical sales brochure.
"This app is purpose built for the iPad to deliver information in a way that iPad users are accustomed to receiving information. It's very interactive, yet very educational at the same time," said Zaremba. "It brings together the gratification of holding a brochure while sharing interactive content like videos that are typically found on websites."
App users will be able to check out all of Fiesta's 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.
One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.
The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore.
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