Client Wins From July 15-17
Aqaba Launches Sophisticated Web Site For Bradhart Products: A new custom Web site has just launched for Bradhart Products, a precision CNC machining business located in Brighton, by its Web strategies provider Aqaba Technologies of Sterling Heights. Bradhart requested a sophisticated site to be built to fully relay the company's motto, "We Machine Sophistication." The company's Web site, www.Bradhart.com, was redesigned with a fluid design that adjusts to any resolution on a computer, created with a strategic marketing effort to contain highly concentrated keywords and terms in the CNC machining industry, was built to be very Search Engine Optimization friendly with title tags for the ability for search engines to index all web pages and has the potential to increase the amount of SEO. Also included is a built-in Web Content Management System created with Adobe Contribute. A customized background image changes with each different serviced industry Web page. Two case studies, more information and testimonials were included to create a richer content website. New features that have enriched the Web site are a get a quote quick link and a complimentary resource white paper report available for companies in which a goal number has been set in order to encourage more visitors to download. Email marketing done through newsletters to current customers will be done in the future through a marketing tool that tracks subscriptions. Google Analytics were installed to detail a great deal of data and evaluate the specifics of traffic to better target business consumers. Bradhart's services include manufacturing technologies, support equipment, support services and information technologies for the aerospace, medical, transportation and industrial, security and defense, and power and energy industries. Bradhart Products houses a 30,000 square foot facility with tours available by request and was founded in 1962, with the current owners since 1993. Aqaba, meanwhile, is a global Web strategy firm, certified AdWords agency and Yahoo and Bing Ambassador whose services provide strategic analysis and insight to give businesses a competitive advantage in the complex and rapidly changing Internet economy. More at www.aqabatech.com
