Client Wins From January 12
Donor Dialogue Expands International Presence: Auburn Hills-based Donor Dialogue, a division of Dialogue Marketing and provider of products and services to help hospitals and blood centers be more efficient, productive and profitable, announced Belgian Red Cross-Flanders has selected its DRM Touch, a customer relationship management system, to support its donor recruitment efforts. The Belgian Red Cross is one of more than 178 National Societies of the International Red Cross and Red Crescent Movement, a worldwide action-oriented relief organization. The Belgian Red Cross-Flanders has 254 local branches supported by nearly 14,000 volunteers and collecting more than 400,000 units of blood each year. With DRM Touch, the organization will better retain donors, communicate more effectively with existing and new donors, and maintain or reduce operational costs. Donor Dialogue's Customer Relationship Management (CRM) software, targeted marketing tools and data analysis services support blood center operations to drive blood donor recruitments. With its highly trained team of donor recruitment professionals, Donor Dialogue has helped generate more than 3.5 million blood donations. For more information, visit www.donordialogue.com.
