CBS Radio Launches Radio.com App For iPhone
A new iPhone application allows you to listen to WWJ Newsradio 950 and more than 200 other CBS Radio stations, as well as custom channels and music from AOL Radio and Yahoo Music.
The Radio.com platform is now available as a free mobile application for iPhone devices, offering access to music, news, sports and talk stations and channels.
This latest addition to CBS Radio's stable of mobile properties was developed by the CBS Interactive Music Groups. Those mobile apps have already been downloaded more than 17 mllion times. CBS' Radio.com app for iPad recently won an Advertising Age Media Vanguard Award.
With more than 20 genres and 600-plus professionally programmed stations to choose from, Radio.com offers listeners the most robust lineup of listening options.
Among the most popular stations available are sports legend WFAN in New York, the World Famous KROQ-FM in Los Angeles, WXRT-FM, Chicago's Finest Rock station, as well as Last.fm Discover, Yahoo's Today's Big Hits and AOL's Top Country.
Additionally, iPhone apps powered by Radio.com for AOL Radio and Yahoo Music Radio have also been redesigned and upgraded with more functionality and features. CBS Radio has maintained exclusive distribution and sales agreements for AOL and Yahoo's streaming music properties since 2008.
Also beginning today, CBS Radio has initiated a number of dynamic advertiser opportunities that can be served on all iPhone applications with myriad targeting options. From full screen ad units to banners on the now playing display and including rich media creative, all advertiser messages are clickable and interactive and refreshed upon user interaction with the apps. Clients can tailor their message based on station, genre or location.
Features of the new applications include:
* Background streaming: The new apps take full advantage of the ability to multitask and stream audio while playing games, checking e-mail or browsing the Web.
* Skip counter: For interactive stations programmed by AOL and Yahoo Music where listeners have the option to skip songs, the new app tracks the user's interaction with the music and lets them know when they've exceed the predetermined limit (six) per hour;
* Tagging stations and songs as favorites: This makes it easier for users to recall their top-rated channels or purchase an individual tune for download.
* Sharing stations with friends through e-mail and social networking sites like Facebook and Twitter.
To learn more about CBS Radio's mobile applications or download them, visit www.radio.com/mobile.
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