NBA All-Star Game Earns Best TV Ratings Since '03
The 2011 All-Star game was the first time the Chicago Bulls had a starter since Michael Jordan in 1998.
It was also the highest television rating an NBA All-Star game has received since Jordan's last appearance in 2003.
The Western Conference's 148-143 win Sunday night on TNT featuring a duel between Kobe Bryant and LeBron James drew a 5.2 rating. That's up 37 percent from last year, part of a season of strong ratings for a league bursting with intriguing story lines.
Ratings measure the percentage of all homes with televisions tuned into a program.
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