McDonald's Fares Poorly In New Fast Food Survey
CHICAGO (CBS) -- Oak Brook-based McDonald's may have more locations, but customers are not thrilled with their offerings, according to a new survey.
As WBBM Newsradio 780's Nancy Harty reports, Consumer Reports polled subscribers about their favorite fast food chains, and found McDonald's and the other big three fast food chains – Burger King, KFC, and Taco Bell – offered "uninspiring food and so-so service."
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Eleven percent of respondents said the food at McDonald's was excellent, while 15 to 19 percent ranked it fair or very poor.
In-N-Out Burger, a California-based chain that does not have any locations in the Chicago area, was ranked at the top for burger chains.
Chipotle Mexican Grill, which until 2006 was partially owned by McDonald's, outranked all other Mexican fast food establishments, including Taco Bell.
Chick-Fil-A, which opened its first Chicago city location at 30 E. Chicago Ave. earlier this month, outranked KFC and all other fried chicken chains in the survey.
Pizza chain Sbarro fared poorly in the survey, with 27 percent judging its food fair, poor or very poor.
The survey also found that even when fast food restaurants offered healthy menu items, most customers elected not to order them. Only 13 percent of survey respondents said they had eaten a healthful meal during their most recent trip to a fast food restaurant, Consumer Reports said.
Also, 54 percent of respondents said they chose a chain for its low cost, but only 19 percent said they had excellent value for their money.
