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Business pioneers of the Pacific Northwest
How Seattle's iconic brands embody the city's spirit of innovation and connection.
BRAND STUDIO
CBS News Brand Studio is the content marketing and advertising service of CBS News. The CBS News newsroom is not involved with the creation of this content.
Small Businesses
Small Businesses
Small Business Genesis: Juanita’s Plants
Like many during the pandemic, Kat Hernandez did some soul-searching. She decided to follow her entrepreneurial instincts and open a small business that curates, customizes, consults and delivers houseplants to New York City residents and companies. As founder, she named the business Juanita’s Plants in honor of her grandmother.
Small Business Genesis: The Furlough Cheesecake
The longest U.S. government shutdown in history started just before Christmas in 2018. It hit sisters Nikki Howard and Jaqi Wright particularly hard since they both worked for federal agencies. While on furlough, they turned their passion for making cheesecake for friends and family into a full-fledged business — and never looked back.
Small Business Genesis: Roletape
Rahiem Thompson, founder of Roletape in Charlotte, North Carolina, wanted to build more than just a video, photography and graphic design small business. He wanted to build a brand of like-minded artists in his community. His entrepreneurial spirit led to the creation of Roletape, an acronym for “real opportunities that lead to elevating the talents of artistic people every day.”
Naturally Made with Love items aid patrons.
Initially, entrepreneur Jennifer Woodruff was looking for natural products to help heal the eczema her young son, Elijah, was coping with. That search led to Woodruff making body butters and other products for friends and family. Ultimately, she founded her small business, Naturally Made With Love. The Atlanta-based e-commerce shop now sells body oils, beard balms and soaps with more products in the works.
Addiction Crisis
Addiction Crisis
The Addiction Crisis in America
There were an estimated 108,000 overdose deaths in 2021, a number that has more than doubled since 2015. As many as 20 million Americans have a substance use disorder and yet only 1 in 10 can access care. This portion of the documentary film "Untreated & Unheard: The Addiction Crisis in America" tells the stories of families whose lives have been forever changed by addiction. If you or a loved one is suffering from substance use disorder you can find tools, help and hope at https://drugfree.org/get-support/ THIS PROGRAM WAS PRODUCED BY PARAMOUNT FOR THE NATIONAL NONPROFIT ORGANIZATION PARTNERSHIP TO END ADDICTION
Fentanyl: One Pill Can Kill
Fentanyl is 50 times more potent than heroin and much more lethal. This clip from the documentary film "Untreated & Unheard: The Addiction Crisis in America" examines the rise of the synthetic opioid fentanyl and the role it has played in our country's skyrocketing overdose numbers. If you or a loved one is suffering from substance use disorder you can find tools, help and hope at https://drugfree.org/get-support/ THIS PROGRAM WAS PRODUCED BY PARAMOUNT FOR THE NATIONAL NONPROFIT ORGANIZATION PARTNERSHIP TO END ADDICTION
Narcan: Saved at Sea
Narcan is a lifesaving medication for the treatment of opioid overdose, but stigma around addiction limits access to it. This clip from the documentary film "Untreated & Unheard: The Addiction Crisis in America" tells the story of Captain Bill Miller, a commercial fisherman who has advocated for getting Narcan on commercial fishing boats. If you or a loved one is suffering from substance use disorder you can find tools, help and hope at https://drugfree.org/get-support/ THIS PROGRAM WAS PRODUCED BY PARAMOUNT FOR THE NATIONAL NONPROFIT ORGANIZATION PARTNERSHIP TO END ADDICTION
Equity of Access
Only 4.4% of Black people needing substance use treatment received it at a specialty facility in 2020, according to a survey by the Substance Abuse and Mental Health Services Administration. This clip from the documentary film "Untreated & Unheard: The Addiction Crisis in America" explores the lack of equity in accessing treatment and tells the story of Carleah Summers, a woman who created a transitional home for mothers recovering from substance use disorder and their children. If you or a loved one is suffering from substance use disorder you can find tools, help and hope at https://drugfree.org/get-support/ THIS PROGRAM WAS PRODUCED BY PARAMOUNT FOR THE NATIONAL NONPROFIT ORGANIZATION PARTNERSHIP TO END ADDICTION
The Business of Recovery
Families with a loved one suffering from substance use disorder are often desperate and don't know where to turn. This clip from the documentary film "Untreated & Unheard: The Addiction Crisis in America" looks at how the treatment of substance use disorder has been turned into a business that is sometimes unregulated, often very expensive, and almost always confusing. If you or a loved one is suffering from substance use disorder you can find tools, help and hope at https://drugfree.org/get-support/ THIS PROGRAM WAS PRODUCED BY PARAMOUNT FOR THE NATIONAL NONPROFIT ORGANIZATION PARTNERSHIP TO END ADDICTION
Top three tax tips [PAID CONTENT]
TaxAct’s tax expert, Jackson Echols, offers his top three tax filing tips to prepare for tax season and get your maximum refund.
NIL tax tips for college athletes [PAID CONTENT]
TaxAct's tax expert Jackson Echols shares tax tips for student-athletes navigating tax season after NCAA policy changes.
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Civilians thrive inside RTX's veteran group
Empowering Military Veterans and Families for Success at RTX through supportive employee resource group
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RTX partners with Feeding America
RTX and Feeding America Partner to Combat Food Insecurity in Military Families
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How ex-military personnel make RTX better
Exploring the Integral Role of Military Veterans in Enhancing RTX's Culture and Offering