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No singular catastrophe can be pinpointed as the ground zero for the ratings decline, as it's more of a blend of multiple factors that really has gone against the NFL through these first two months of the season.
The NFL, for all of its empty promises and bankrupt claims of holding itself to a higher standard, does not care about domestic violence.
"This whole thing that happened with the shove happened even before he became commissioner, when he was the No. 2 guy. It's just born out of stubbornness and frustration."
The very reason why the DeflateGate penalties have failed so completely is that Brady fought them. And that fight, while unsuccessful in overturning the NFL's attempt to inflict parity on the Patriots at any cost, still rewarded Brady and his team with two valuable commodities: The truth and time.
With most of the drama now in the past, we can take stock in the winners and losers of the "scandal" we all came to know and love. Plus, some NFL picks!
It's hard these days being Roger Goodell. Fortunately, the NFL commissioner received a bit of good news on Tuesday.
The NFL commissioner's open letter reads like more of a PR release than a genuine devotion to player safety.
If it weren't so outrageous, it'd be hysterical.
"That's just a failure on the NFL's part. It should have never come to that. Tom Brady should be happy to be in the NFL, and you made him unhappy to be living his dream."
While the whole country argues and debates Colin Kaepernick's refusal to stand for the national anthem, another protest may have just played out with Tom Brady ... and nobody seemed to notice.
It's become more clear than ever: The NFL only wants you to know exactly what it wants you to know.
Williams hasn't exactly taken up the Patriots' cause throughout the whole DeflateGate saga, but he's at least paid enough attention to know that if the NFL wants you to take the fall for something, you most certainly will.
The league made the announcement to show how seriously it takes allegations of PED use in its league. Instead, the league exposed something else.
According to Josh Norman, there are several players in the league who will seek retribution on Odell Beckham.
The NFL and the New York Giants have a bit of a mess on their hands. And Giants defensive end Jason Pierre-Paul isn't making it any better.
The NFL threatened to suspend four players for not cooperating in PED investigation based on a retracted story.
The NFL threatened to suspend four players for not cooperating in PED investigation based on a retracted story.
The NFL has yet another lawsuit to deal with, but they will survive. It's only the fans who lose out in the end.
Unfortunately for Josh Brown and for Roger Goodell, the New York Daily News did some digging. And what he found was alarming.
The standoff between the NFL and the players accused of taking performance-enhancing drugs is over. The players blinked. Roger Goodell won. Again.
Here's what the NFL is offering to reimburse those who attended the canceled Hall of Fame Game.
This time around, Roger Goodell doesn't seem to have the public on his side. What exactly has changed?
NFLPA president Eric Winston knows what he would do if Roger Goodell threatened him with a suspension.
NFL commissioner Roger Goodell is wielding a mighty sword, caring very little for fairness or due process as he lines up four players in his crosshairs.
The NFL commissioner's grip on the throne has become more powerful than ever.
The holiday season has officially begun and communities are ready to give families in need the Christmas they deserve with the help of a Massachusetts non-profit.
American Airlines and Frontier Airlines planes clipped wings at Logan Airport in Boston Monday.
Travelers rushed to Logan Airport on Monday hoping to get ahead of the Thanksgiving holiday crowds and a potential storm.
Kristaps Porzingis is returning to the court for the Boston Celtics.
A dramatic, high speed police chase in central Massachusetts came to a peaceful end Monday when the driver surrendered to officers.
If you're planning on traveling on Thanksgiving Day in Massachusetts, it will be a mess with rain and possibly some snow.
American Airlines and Frontier Airlines planes clipped wings at Logan Airport in Boston Monday.
Travelers rushed to Logan Airport on Monday hoping to get ahead of the Thanksgiving holiday crowds and a potential storm.
A dramatic, high speed police chase in central Massachusetts came to a peaceful end Monday when the driver surrendered to officers.
Kristaps Porzingis is returning to the court for the Boston Celtics.
The FDA sent a warning letter flagging "significant violations" of manufacturing regulations for Tom's of Maine toothpaste.
Cheese processed at plant in Lena, Illinois, may be tainted by bacteria that can cause serious and fatal infections.
Young or old, Democrat or Republican, a majority of Americans say this presidential election is stressing them out.
Researchers at a Massachusetts hospital have discovered a new sign that could indicate whether someone has a concussion and it's literally a shaking of the head.
Several hospitals have failed to come to an agreement with the second-largest health insurer in Massachusetts, Point32Health.
Detective Lieutenant Brian Tully was disciplined for failing to supervise investigators who sent inappropriate text messages during Karen Read's investigation.
WBZ-TV's I-Team has uncovered a third attempted land grab by thieves in Massachusetts, this time in West Yarmouth.
Pink cocaine has reportedly made its way to the Boston area, federal investigators told WBZ-TV's I-Team.
Some Winthrop residents are pushing back against a law requiring Massachusetts communities with T access to allow the development of multifamily units to help with the housing crunch. All of it now could soon be up to voters to decide.
A Springfield man says he gave police evidence that points to another suspect in the Boston Strangler investigation - not Albert DeSalvo.
Now that Question 2 has passed, removing MCAS as a graduation requirement in Massachusetts schools, what are the standards for high school graduation?
Massachusetts voters approved ballot questions on the auditor's authority and the MCAS, but lawmakers may still tinker with them.
Donald Trump won 75 cities and towns in Massachusetts in the 2024 election. Eleven of them voted Democrat four years ago.
If you were looking for surprises, the 2024 election likely wasn't for you.
John Deaton said he believes Sen. Elizabeth Warren is creating divisiveness in the state
The CEO of TJ Maxx says President-elect Trump's tariffs plan could be good for business.
The maker of Bell's Seasoning says its stuffing won't be in stores for Thanksgiving this year.
The Museum of Ice Cream will open its doors this December in Boston's Seaport neighborhood.
It appears Tree House Brewing Company has big plans to expand in Boston, according to filings with the city.
Here's where to find Veterans Day 2024 free food offers and discounts at restaurants in Massachusetts.
Host Rachel Holt talks with their CEO about their distinct connection to Newport and what sets them apart as a "brewstillery."
Newport's Castle Hill Inn is one of the area's most coveted destinations offering visitors spectacular views, luxurious accommodations, and unique dining experiences.
Founded in 2014 with a mission of preserving, celebrating and sharing automotive history, the Audrain Automobile Museum is a must-stop destination for both car enthusiasts and Newport visitors alike.
Host Rachel Holt joins Prezza Mixologist Craig Carpenter in Boston's North End for a hot new twist on a classic cocktail that's bound to be the next big hit.
Chef Delphin Gomes joins host Rachel Holt in the test kitchen to show off his latest creations and the art of merging design with chocolate.
Kristaps Porzingis is returning to the court for the Boston Celtics.
Jerod Mayo said his team took Sunday's "butt-kicking" at the hands of the Dolphins personally, and dismissed a report that players were laughing in the locker room after the defeat.
The New England Patriots had another defensive no-show Sunday in Miami, leaving Jerod Mayo and his coaching staff searching for answers.
Jaylen Brown scored the Celtics' first 15 points on five consecutive 3-pointers and finished with 29 points, before Boston withstood a late charge to beat the Minnesota Timberwolves 107-105 on Sunday.
In a season full of ugly football games from the New England Patriots, Sunday's 34-15 loss to the Dolphins was easily the ugliest.
Researchers spotted a right whale in Cape Cod Bay exhibiting behavior that is typically seen later in the season.
The Lizzie Borden House in Fall River has landed on USA Today's Top 10 list of the best haunted hotels.
New York City is officially legalizing jaywalking. Is it time for Boston to do the same?
Boston is looking to give new life to the historic bear dens in Franklin Park.
The massive comet that's starting to become visible in the night sky won't stick around for too long.