Local News In Pictures: Fluff Fest in Somerville September 30, 2012 / 10:06 AM EDT / CBS News Fluff fans at Fluff Fest 2012. Jars of Fluff The scene at Union Square Fluff Fest 2012. Girl eats a Fluff sandwich as fast as she can while not using her arms. Fluff eating contest Two girls participate in a Fluff eating contest. A man is upset he lost the Fluff eating contest. Fluff on a Square Fluff volunteers pass out their creations. Fluff was used as the key ingredient in a variety of treats. A woman tries fluff on a cracker with Spam, pickle and sardines. Jar of Fluff