Homeowners near Gillette Stadium cash in on World Cup parking: "We've never been able to profit off it"

The road to the World Cup is leading straight through front yards in Walpole, Massachusetts. Homeowners are cashing in by turning their lawns into prime parking real estate.

Parking capacity is limited to just 5,000 spaces at Boston Stadium in Foxboro, with a price tag of $175 for pre-purchased parking tickets.

But on nearby Willow Street, walking distance to the stadium, it's about $100 and you can get a side of fresh lemonade from some young entrepreneurs.

"We've lived here for years, and we've never been able to profit off it," homeowner Ryan Watson told WBZ-TV. "We're right next to Gillette Stadium. They make money parking, we wanted to make money parking too."

"I'm going to keep it and invest in my children and their college," he added.

Homeowners must get a permit through the town, which oversees how many spots you can have. They had to pay about $700 for the permit which allows for 26 parking spots.

On Washington Street, Erica Burdon's 26 spots were sold out for the Iraq-Norway match Tuesday evening.

"We are planning to do it for every World Cup game. We're going to see how that goes and then hopefully do it for concerts and Patriot games in the future, but we're taking it one game at a time," she said. 

With the extra cash, Burdon is also investing in her children's future.

"This is definitely going towards my children's college tuition. That's the plan for now. Hopefully if we get enough cars maybe we can plan that vacation," she said.

On Water Street, John Rouhana said his front yard was not as full usual, but he's optimistic the next match will bring more cars which will help with his property taxes.

"That's why I do extra. I pay the tax. It's $10,000 tax," said Rouhana.