The Business Of Skiing: Three Elements To Succeed
BOSTON (CBS) - With snow on the way, New England ski areas are ready for the crowds. But most resorts have been searching for good ideas to draw customers to their hills year-round.
While there's no snow on Vermont's Bromley Mountain yet, there is a virtual arcade of rides and attractions to choose from.
Read: Anthony Silva's Series: Keeping the Hills Alive
"It's 23 rides and attractions in total," Michael Van-Eyck of Bromley told WBZ NewsRadio 1030.
Van-Eyck says Bromley was among the first to expand its four season operation.
"Bromley is sort of the pioneer of summer attractions in Vermont," he said.
"In 1976 we put in America's longest triple track alpine slide and that sort of is the granddaddy ride of them all here at the mountain."
He says that expansion is necessary for one simple reason.
"The ski industry as a whole on a national average, isn't really growing," Van-Eyck said.
All over the region ski resorts have added water parks, mountain coasters, and ziplines, but some of these ideas simply didn't make it.
Like at Bretton Woods where a rail ride failed.
Or a Vermont mountain that got burned when it produced a concert.
But the bottom line is that all of these ski areas depend on three elements to succeed: Snow, people and continued investment, wherever they come from, all aimed at keeping the hills alive.
WBZ NewsRadio 1030's Anthony Silva reports
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