Donut Sticks & Bacon Sent McDonald's Sales Through The Roof
(CNN) -- Donuts Sticks and bacon were a sweet and savory success for McDonald's last quarter.
McDonald's reported strong first-quarter earnings because of robust sales for new menu items and promotions. McDonald's said global comparable sales jumped 5.4% -- its 15th consecutive quarter of global sales growth for the company. US sales grew 4.5%.
During the quarter, McDonald's added Donut Sticks to its breakfast offering and a new 2 for $5 Mix and Match deal. It also said its "Bacon Event," a one-day event in January that let customers add bacon on the side of any order, was a big success.
Despite growth in comparable sales, its consolidated revenue for the quarter slipped nearly 4% to just under $5 billion because of refranchising costs.
McDonald's priorities remain redesigning its restaurants with new technology to help make ordering faster and easier for customers, CEO Steve Easterbrook said in a statement. The company said its self-serve ordering kiosks and digital menu boards are having a positive impact on sales.
The company also said it will continue to expand its delivery and digital ordering options.
McDonald's stock jumped nearly 4% in premarket trading.
The-CNN-Wire
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