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Dance for free coffee? Customers help Massachusetts cafe go viral with fun video

Middleboro cafe offers free coffee to dancing customers
Middleboro cafe offers free coffee to dancing customers 02:26

MIDDLEBORO - A cafe in Middleboro, Massachusetts is offering free coffee to people who come into the shop dancing. A camera has been recording all the fun and the video has gone viral.

The deal at Coffee Milano Cafe on Center Street is only available on certain days, but it's been a huge hit with customers.

Dance for free coffee

More than three million people have seen the video on TikTok.

"Whoever shows up and dances gets a free coffee," cafe owner Josh Rashid told WBZ-TV.

He posted a sign on his door over the weekend telling customers if they danced for five seconds as they walked in, they would get a free coffee.

It worked.

"People absolutely love it. They were smiling" said Rashid.

Does free coffee run out?

Rashid said they won't run out of coffee.

He plans to do this only once a month, posting an Easter egg on social media as to when it will happen. If you want to get a free coffee, keep an eye on the cafe's Instagram, Facebook and TikTok accounts. He'll simply write, "Dance party tomorrow."

"If you know, you know," Rashid told WBZ.

"I come here every day for coffee in the morning and lunch in the afternoon," said customer John Murray, who loves the promotion. "We need a little more softness in this world for sure."

Social media inspiration

The idea was inspired by another small business using social media to its advantage.

"We saw a pizza shop do it. And I'm like, 'Let's do that for coffee,'" said Rashid. But he had no idea the TikTok dancing would take off.  His hope is that it brings joy to those who need it most. 

"You can dance away your day and have a cup of coffee with it," said Rashid.

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