Giant Food To Roll Out New Shelf Labels Promoting Minority-Owned Businesses
LANDOVER, Md. (WJZ) -- Beginning next year, shoppers at Giant Food stores will notice a number of changes the company said will highlight products from minority-owned businesses.
The grocery store chain announced this month it will start putting shelf labels in all of its stores that let shoppers know which products come from women, Black, Asian-Indian, Hispanic, LGBT, Asian-Pacific and veteran-owned companies.
In total, more than 3,100 products will get the labels when they roll out next month, the company said.
In addition, the labels will also be featured online and in the store's app.
