Telltale Signs You're Reading Fake Amazon Reviews

NEW YORK (CBSNEWS.COM) - Most of us look to customer reviews for insights on whether an item we're purchasing online is worth pulling out the credit card for.

But many of the purported authentic reviews from ordinary, everyday shoppers are works of fiction, paid for by merchants to bolster sales. All this makes fake Amazon reviews a growing problem for customers and a headache for the e-commerce giant.

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