Rangers Sign New Sunflower Seeds Deal
WAHPETON, N.D. (AP) - A North Dakota-based snack food company has inked a deal with a third Major League Baseball team.
Giants Snacks Inc. is now the official provider of sunflower seeds to the Texas Rangers. The Wahpeton company partnered with the Minnesota Twins in 2004 and with the Colorado Rockies in 2007.
Vice President of Marketing Robert Schuler tells The Daily News that the deal with the Rangers will boost name recognition for the brand in Texas and help grow sales.
Schuler says baseball and sunflower seeds go together — and the company's association with pro baseball teams is a natural fit. He says Giants Snacks is eyeing California as a possible next target.
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