Pepsi To Replace Coke In NBA Marketing Deal
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NEW YORK (AP) -- The National Basketball Association is trading Coke for Pepsi.
The league said Monday that it's struck a new marketing partnership with Pepsico, ending a 28-year partnership with Coca-Cola.
Pepsico CEO Indra Nooyi said during a press conference in New York that the company will bring the power of its portfolio of 22 brands to the NBA. The Purchase, New York-based company's brands include Pepsi, Tropicana, Lay's, Lipton and Doritos.
Nooyi pointed out that Pepsico Inc. had an existing relationship with the NBA through Gatorade, which has been a partner with the league for more than 30 years. The executive said that Mountain Dew will lead the NBA's marketing strategy.
The partnership will cover North America and China, where the popularity of the NBA is growing.
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