Budweiser Becomes "America" On Cans & Bottles Of Beer
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NEW YORK (CBSDFW.COM/AP) — There's no trademark on America and one company is taking advantage of the fact.
Budweiser, now owned by Belgium's Anheuser-Busch InBev, will rename its beer "America" this summer and alter its labels with images and phrases affiliated with the republic.
The red, white and blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.
The "America" promotion will run from May 23 through the election season in November.
"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games," said Ricardo Marques, vice president at Budweiser.
The Copa America Centenario is a ceremonial soccer tournament typically held in South America.
The Anheuser-Busch "America" advertising campaign will also have phrases including "Land of the Free," "Home of the Brave," and "From the Redwood Forest to the Gulf Stream Waters this land was made for you and me" as part of the beer labeling.
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