Are The Cowboys Losing The Older Generation?
Follow CBSDFW.COM: Facebook | Twitter
FRISCO (105.3 THE FAN) - Dallas Cowboys COO Stephen Jones answered very frankly a question about whether he's concerned that an entire generation of Dallas fans have yet to see "America's Team" consistently win big.
"Of course," Jones said. "I mean, I'm worried every day that we don't get a championship. You worry about that all the time. That's why we're very aggressive in trying to get there. It's just not acceptable in our minds that we haven't been able to win a championship in so long. I do worry about that. I worry about that all the time."
The "America's Team" nickname was built upon a lot of foundational ideas (including smart marketing by NFL Films). But it was also built on success. The Cowboys last won a Super Bowl in January 1996 -- 20 years ago this season. So, Grandpa and Grandma remember. Dad and Mom get it.
But Bud and Sissy haven't really seen consistent contention, let alone a Super Bowl win, up close and personal.
"I worry about that with older fans, that they finally say, 'We're done,'" Jones conceded. "That's why we try to do everything we can to show respect to our fans, to do things that are good things that our fans think are good things for our team."
Those "things" can include The Star at Frisco, the new team headquarters that will be state-of-the-art for all involved -- including the audience. And speaking of audience, the Joneses are likely buoyed by the fact that no NFL team exceeds the Cowboys when it comes to interest and attention, as evidenced by the almost weekly plan to make sure Dallas is presented to a large TV audience 16 times in 2016.
"But at the end of the day," Jones said, "it's all about winning a championship, and we've got to get that done."